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6 designer bags which are ‘actually well worth the money’—and ones chances are you’ll ‘regret’ buying: Shopping expert


It is time to start out treating handbags like a legitimate investment.

In 2020, the investment potential of purses outpaced rare artwork, cars and whiskey, in accordance with Art Market Research. By 2027, the market is anticipated to achieve $100 billion, in comparison with today’s $72 billion.

Because the founding father of Rebag, a designer handbag resale site, I’ve kept an in depth eye on the resale value of sought-after luxury goods.

Based on our proprietary pricing tool, which uses hundreds of thousands of information points on primary and secondary market pricing and demand, listed here are six designer handbags which are actually well worth the money — and those chances are you’ll regret buying:

1. Telfar bags

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Telfar Shopping Bag

Photo: Rebag

Due to high demand, limited drops and celebrity fans like Dua Lipa, Oprah Winfrey and Beyoncé, Telfar bags have a mean value retention of 195%, meaning that they appreciate to just about twice as much as their original retail price.

That is well above other major designer names — like Chanel, for instance, which boasts a mean value retention of 87%.

Founded in 2005 by Telfar Clemens, any model of the Telfar Shopping Bag, especially the Ugg, Eastpak and Moose Knuckles collaborations, will earn a minimum of its retail value at resale.

2. Hermès bags

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Hermès Birkin Sellier

Photo: Rebag

Like Telfar, Hermès is a designer “unicorn.” On average, the brand’s products retain their initial retail value and are price more on the resale market.

The French luxury brand has a mean value retention of 103%. The Birkin and Kelly bags — named after Jane Birkin and Grace Kelly — do especially well at resale because they’re two of Hermès’ marquee items.

Birkins have a mean value retention of 96%, while the Kelly averages 108%. The rare Birkin Sellier has an especially high average value retention of 226%.

3. Louis Vuitton bags

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Louis Vuitton x NBA Ball in Basket Bag

Photo: Rebag

One other designer “unicorn,” Louis Vuitton boasts some impressive resale values, especially on their short-release styles.

For instance, the Nigo Keepall Bandoulière bag has a 119% average value retention, while the Louis Vuitton x NBA Ball in Basket Bag has a 147% average value retention. 

The brand’s average retention value at resale is 92%.

4. Chanel bags

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Chanel Deauville Tote

Photo: Rebag

The resale value of Chanel bags climbed with its primary market price increases. Up 12 percentage points from 2021, the brand’s average value retention is 87%, although several bags exceed 100%.

Chanel’s Deauville Tote and Grand Shopping Tote are among the many highest-value bags, retaining a mean of 112% and 110%, respectively, of their values on the secondary market.

5. Mini editions

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Louis Vuitton Mini Speedy

Photo: Rebag

Mini editions are excellent investments because they’re produced in smaller quantities and have high demand, often driving their secondary market values up.

For instance, the Louis Vuitton Speedy Mini HL Handbag retains 201% of its value at resale, while a vintage Fendi Micro Baguette keeps 149% of its retail value on the secondary market.

6. Collaborations

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Dior Daniel Arsham Double Zip Crossbody Pouch

Photo: Rebag

Collaborations are excellent investments because they’re limited editions that always sell out.

The Balenciaga and Gucci Hacker Project tote has a 122% average value retention, while The Hacker Project camera bag holds 116% of its initial retail value at resale.

Artist Daniel Arsham’s Dior collaboration also performs well, with its double-zip crossbody pouch keeping 139% of its retail value on the secondary market.

Not all designer handbags are good investments

Handbags which are too trendy often fall out of fashion inside just a few years, and due to this fact don’t hold much value on the secondary market.

After all, there are just a few exceptions: A bag may unexpectedly come back in style, increasing its average retention value, like within the case of the Dior Saddle, Balenciaga City and Fendi Baguette.

Consumers also needs to be wary of styles with a big supply and low demand, just like the Louis Vuitton Alma, which only carries a mean retention value of 67%.

Other handbag styles that typically haven’t got a high investment value include the Chanel Tricolor Classic Double Flap bag, whose average retention value is simply 38%, and the Prada Double Zip Lux Tote, which only yields 35% of its original value at resale.

Charles Gorra is the founder and CEO of Rebag. Previously, he worked at Rent The Runway, Goldman Sachs and TPG Capital. He earned an MBA from Harvard Business School in 2014 and a master in management from HEC-Paris in 2007. 

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