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Al Michaels on 12 months 1 at Amazon, ESPN vs. the NFL, and calling ‘dreadful’ games


Al Michaels recently accomplished his thirty seventh yr calling an NFL prime-time package, a season that was particularly notable given his role because the frontman for Amazon Prime Video’s $13.2 billion NFL live-game streaming experiment. Michaels will call the ChargersJaguars playoff game Saturday at 8:15 p.m. ET on NBC before, as he says, “Rip Van Winkling until August.”

Earlier this week, I sat down with Michaels for an prolonged chat on his first season within the booth for Amazon and the way he saw Joe Buck’s role in calling the Jan. 2 “Monday Night Football” game through which Buffalo Bills safety Damar Hamlin was injured. You may listen to the interview in full here as a part of the Sports Media Podcast.

(This interview has been edited for length and clarity.)

How would you analyze 12 months 1 for you at Amazon?

It probably, in a way, exceeded my expectations. I assumed (the production) would look good, but I didn’t think it might necessarily be that good. For that, I credit (executive producer) Fred Gaudelli and a whole lot of the people who he brought over. If you happen to return a yr or so, Amazon didn’t have any infrastructure. … I knew once they got Fred involved on this thing, it was going to look big. Obviously, they didn’t want any form of a rinky-dink, second-rate production. Amazon was totally into this thing completely. … I believe they were very pleased with the way in which it turned out because frankly, and it’s not a brag either, I’d put our production of the way in which it looked up against any network production this yr.

You’ve done Super Bowls, the most important games, etc. That said, you continue to want compelling, exciting games on Amazon. This yr, you had a few duds. There are some who suggested you were ticked off on the competitiveness of a few of these games and allow us to find out about that on air.

I believe I’m to the purpose in my life and profession, having watched sports since I used to be 6 years old, I feel what the group feels. The Denver-Indianapolis game (in) Week 4 was a dreadful game. No other option to describe it. No touchdowns. The truth is, at one point in the course of the game, I said to (analyst) Kirk (Herbstreit), “Is it possible this game could possibly be so bad that it’s actually good?” He’d never heard that from a partner and went, “No!”

We’re going to time beyond regulation and there’s a shot of perhaps a thousand people walking out of the stadium. Then an overhead shot of individuals going to the parking zone. Kirk said, “I can’t consider it’s time beyond regulation they usually are leaving.” I said they’d seen enough. Sometimes you simply must beat the traffic. So, look, was that snarky? I assume, in a way. But you possibly can’t tell me that didn’t reflect the emotions of a whole lot of people, probably the vast majority of people watching that game. …

A variety of people said, “Al’s bored, Al’s pissed off that he’s doing this.” Not the case. Monday nights, Sunday night, I did things like this. Perhaps to not that degree, but I attempt to echo the emotions of what the fan feels because I’m a fan.

Do you hear anything from Amazon management about this?

From the Amazon people, nothing but support. I believe they understood what this was. We’re taking advantage of it. I mean, you simply can’t oversell something. Do you would like me to sell you a 20-year-old Mazda? That’s what you’re asking me to do. I can’t sell you a used automotive. … I’ve form of gone down that road a bit bit in games which were bad previously. But this game was horrifically bad. What were you imagined to do at that time? And away I went.

How did you are feeling your dynamic was with Kirk?

I assumed it worked out thoroughly because what he did this yr was astonishing to me. I mean, he would do a game on Thursday night. Then he would fly out after the sport. He would go from, say, Green Bay to Bozeman, Montana, to have meetings on Friday morning at 9 (a.m.) local time. Then he’d stand up on Saturday and do a three-hour (“College GameDay”) show for ESPN after which … fly to Tuscaloosa, Alabama, or Austin or wherever he was going and do a game that night. It was astonishing. This was something that to me is unparalleled within the history of our business, to find a way to do it and do it well. He’s tremendously prepared.

When he got here in, a whole lot of people said, “Well, he doesn’t know the NFL.” I said, “Hold on a second. Football is football.” After all, we all know there are differences between pro and college. But Kirk knows that, too. … Because the yr went by, our pacing got higher to where we desired to go. It was never a problem to the purpose where it was an issue. But he’s a perfectionist. I’m a perfectionist. We wanted this thing to be as perfect because it could possibly be.

We knew you were going to get a playoff game this yr, and Chargers-Jaguars seems to be a wonderful playoff game. It’s a pleasant coda for you for the season, right?

No doubt. This was a part of the deal that we made at NBC. … A variety of the people I worked with this yr at Amazon, it’s not like I used to be going into a completely mysterious operation with people I didn’t know. I’ve worked with a whole lot of these people. It’s a game, and just on a unique platform. We’re back on the NBC platform as an alternative of the Amazon platform. I’m enthusiastic about it.

Once I saw the potential for this game winding up on NBC, I used to be enthusiastic about it because we had Jacksonville a few weeks ago against the Jets. … I discovered them to be a really entertaining team they usually definitely were down the stretch. Living in Los Angeles, obviously, I do know rather a lot concerning the Chargers and have had a variety of their games through the years. … I’m taking a look at this game and pondering that is one in all the highlight games of this weekend.

You might have faced just about every situation a play-by-play person could face during a profession. But what Joe Buck faced on Jan. 2 with Damar Hamlin was uncharted territory. What you were occupied with while you watched Joe and Troy Aikman and Lisa Salters and that broadcast?­

While you’re in a situation like that, what you might have to know is that the one information you possibly can get needs to be from sources you possibly can trust. Those obviously start within the truck with the producer. Within the case with Joe — I assumed Joe and Troy did a fantastic job with this — they were very human about this. All of us felt the identical way. Everybody desires to have the newest information, but no person could get the newest information at that time. They’re saving a man’s life on the sphere. There’s not rather more to be said at that time. You don’t know anything. Anything can be ridiculous speculation.

I do know ESPN took a bit bit within the neck (for Buck reporting on-air that the teams were told they’d have five minutes to warm up before resuming play), they usually shouldn’t have, because there was clearly a process whereby there was communication between perhaps John Parry, their rules analyst, who’s in communication with the officiating department. … I do know (NFL executive vp of football operations) Troy Vincent was excessive about,”We never said that.” Well, wait a minute.

Who knows what really took place here? That could possibly be making up something on the back end of it, or perhaps he didn’t know what was said. But clearly, Joe didn’t just say that out of thin air. Joe got what he considered to be information from a really reliable source. I assumed he handled it well. And I assumed ESPN took it within the neck from some people in a way they shouldn’t have.

Am I making a good and proper hypothesis that if someone in your position presented information that was not accurate, the NFL is completely involved together with your booth, and also you can be correcting that information to the general public?

Little question about it. In that situation, you need to name a source. I believe you might have to say who told you. You may’t hide behind a screen because we’re those who’re on the market. We’re not hiding. We are able to’t. The curtain is up. So I believe while you get information, who did it come from? The league is a giant entity. I might all the time be of a mind to say, “That is what we’ve heard and that is who we heard it from.”

Are you scheduled to do anything between next week and August?

Not in the meanwhile, I actually have an emeritus take care of NBC. They’ll use me for certain events. I would wish to be a component of some things down the road. As a part of the Amazon deal, I would do some off-air things for them. But for essentially the most part, I’ll be resting. I’ll be Rip Van Winkling until August.

Sean McVay is someone you think about a friend. How would you envision McVay as a broadcaster should he enter the business?

I believe he’ll be terrific. He’s 36 years old, and I’m all the time amazed at how smart he’s. Not only football smart, but world smart. …

Last yr he needed a while after winning the Super Bowl. It was well-known that Amazon was taking a look at him at that time. Before Amazon had me, before that they had anybody, Troy Aikman was obviously in the combo and there was some speak about John Lynch being in the combo. There was definitely some speak about Sean McVay being in the combo. …

I believe Sean goes to take a while. He’s been (a head coach) for six years. That’s not that long. He’s still the youngest coach within the league. He can be excellent within the booth if he desires to do it. I believe he’s the form of guy that may relish being on the games. It’s one thing to sit down in a studio and a green room. You watch the entire games. You come out at halftime or the tip of the sport and also you say a couple of words with an ensemble. I believe what Sean would enjoy is being within the fray, and that’s on the games, going to practices, meeting with the players and the coaches.

Having talked to Fred Gaudelli for a few years, (Steelers coach) Mike Tomlin is someone who’s all the time been at the highest of Fred‘s and plenty of other executive lists of somebody currently playing or coaching with great broadcaster potential. Who involves mind if I asked you for a current player or coach apart from McVay who could possibly be good at this?

Mike Tomlin is just great. (He) has a way of describing the mundane in a really original and unique manner. … He has great perspective as well. So Tomlin, clearly. (Ravens coach) John Harbaugh is one other guy who I believe can be great at this.

Among the many players, there are a selection. Look, Tom Brady is on the market. I believe Tom can be higher than a whole lot of people think he’ll be. The one thing I find out about Brady having known him obviously for a very long time: If Tom does something, he’s all in. He’s not going to say, I’m Tom Brady and I’m going to point out up and make $37 million, or whatever that number was that Fox was going to pay him, and just show up. He’ll immerse himself.

I feel like Greg Olsen (the present Fox No. 1 analyst, who stands to get replaced by Brady if and when he joins Fox) has played this beautifully. If nothing else, he’s risen his stature as an analyst, no?

Agree totally. A really unusual situation, obviously. Joe Buck leaves. Aikman leaves. Kevin Burkhardt ascends. So now what are they going to do? Who do you place in there? He was the subsequent guy down the road. I give him a whole lot of credit because he sounds anything like a man who’s looking over his shoulder. He’s been very confident on the air. I believe he’s done a very good job. There’s an elephant in that room. Are you able to keep the elephant within the backyard for some time? And perhaps that elephant will stay within the backyard three or 4 more years. Perhaps the elephant won’t ever come into the home. You never know.

CBS Sports’ Jim Nantz has had a storied sports broadcasting profession, calling NFL games now for five a long time, including multiple games watched by greater than 100 million viewers. But never had he experienced what he did on Sunday afternoon in Buffalo at Highmark Stadium — and The Athletic talked to him about it.

Via NPR: How Damar Hamlin’s collapse fueled anti-vaccine conspiracy theories.

Great reporting by ESPN’s Don Van Natta Jr. on how the Bills and Bengals led the way in which after Hamlin collapsed. This details the contradictions between what Buck said on television and what the NFL said afterward.

Front Office Sports’ A.J. Perez reports that two former ESPN employees have alleged in a federal lawsuit that the corporate’s COVID-19 vaccine requirement violated their religious freedom rights.

Interesting piece here from Fox Sports lead NFL producer Richie Zyontz on his relationship with Kevin Burkhardt.

The Athletic’s Pablo Maurer on Apple/MLS’ broadcast hires.

Georgia’s 65-7 rout of TCU produced the least-watched championship game for the reason that BCS era began in 1999. The sport drew 17.2 million viewers across ESPN, ESPN2 and ESPNU. The previous low for a title game within the CFP or BCS era was 18.7 million after the 2020 season, per Austin Karp of Sports Business Journal, when Alabama beat Ohio State. The channel breakdown was 16.626 million viewers for ESPN; 483,000 viewers on ESPN2; and 114,000 viewers on ESPNU. The Sports TV Rankings Twitter account, run by Robert Seidman, said viewership was just 10.3 million in the ultimate quarter-hour (10:45-11 p.m.). The three-game playoff of the Peach Bowl, Fiesta Bowl and national championship averaged 20.6 million viewers, up 9 percent year-over-year, in response to ESPN.


What to make of Amazon’s ‘Thursday Night Football’ rankings in 12 months 1

(Photo: George Walker IV / USA Today)

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