Without cost real time breaking news alerts sent straight to your inbox join to our breaking news emails
Enroll to our free breaking news emails
Elon Musk has announced that each one unpaid Twitter verification checkmarks might be removed as part of latest rules for the platform.
The move is a component of the billionaire’s attempt to offer “power to the people” by removing the “lords and peasants” system that was in place before he bought the social media giant.
However the changes have already led to chaos on the social network, which now makes it difficult to know whether an account is absolutely verified or has paid for Twitter’s premium service.
“All unpaid legacy Blue checkmarks might be removed in a number of months,” Mr Musk tweeted.
When asked whether celebrities or other public figures would receive the newly introduced ‘official’ tag, he revealed that such decisions had not yet been made.
“Hard to say who’s celeb and who isn’t,” he wrote. “Having the ability to sort by follower count and disallowing deliberate impersonation probably solves this.”
An updated version of the Twitter Blue subscription service might be launched on 29 November, Mr Musk said on Tuesday, which is able to allow anyone to develop into “verified” by paying $8 per thirty days.
The feature was delayed earlier this month after users impersonated celebrities, sports stars, firms, and even Mr Musk himself using the blue checkmark badge.
In a single instance, this reportedly led to a pharmaceutical company losing billions of dollars in value after someone impersonated it to falsely announce that “insulin is free now”.
The newest version of Twitter Blue might be “rock solid”, in line with Mr Musk, who said that anyone with a Twitter checkmark who changes their name will lose their checkmark “until name is confirmed by Twitter to fulfill Terms of Service”.
Lots of the Twitter employees who were in chargeable for verification appear to have been fired since Mr Musk’s takeover, with those remaining reportedly told to commit to a “hardcore” Twitter.
In an email to staff overnight on Tuesday, Mr Musk forced staff to click “yes” on a link pledging to commit to the “latest Twitter”, in line with reports.
“It will mean working long hours at high intensity,” he said. “Only exceptional performance will constitute a passing grade.”