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Amazon Prime users get free content boost not even Sky TV can match


Amazon Prime goes to grow to be even higher value for money, with the streaming service getting a free upgrade to its library that adds exclusive content which may’t be found on Sky TV. It has been revealed this week that the Netflix and Disney+ rival will bolster its impressive collection of live sports, with Champions League matches set to air survive Prime Video in the longer term. Prime Video already airs select Premier League, however the addition of Champions League live games is an actual coup for the service.

It means Prime Video will likely be considered one of only two places where you possibly can watch Champions League games live within the UK.

BT Sport is the opposite place, with the telecoms giant’s sports channels for years having exclusive access to live Champions League, Europa League and (more recently) Europa Conference League matches.

Nonetheless, from the 2024/2025 season Amazon may even be airing UCL matches, with Prime Video exclusively broadcasting the Tuesday night top-pick matches for 3 seasons.

These fixtures will all the time feature an English team, and once they have qualified, matches of English teams all through to the semi-finals.

The news marks one other impressive addition to Prime Video’s sports library, with the Amazon streaming service also broadcasting ATP and WTA tennis matches throughout the season.

The Champions League rights might be a giant lure for Sky Sports subscribers that want to look at UCL football but don’t desire to fork out for a BT Sport subscription.

While Sky Sports shows probably the most amount of live Premier League games within the UK, the shortage of European club competitions has long been a giant omission from its library of sports content.

Speaking concerning the news Alex Green, the MD for Prime Video Sport Europe, said: “The addition of UEFA Champions League football is a really momentous moment for Prime Video within the UK.

“Since 2018, we’ve seen tens of millions of Prime members within the UK enjoy live sport on Prime Video, and it’s that keenness and energy that has led us to this exciting next step.

“We are able to’t wait to bring fans the headline fixture of European football’s most prestigious competition every Tuesday and we’ll have more details to share about our broadcast in the longer term.”

The deal means BT Sport will broadcast 533 of the 550 games available within the Champions League, Europa League and Europa Conference League.

While, as with previous years, the finals of all three competitions will likely be broadcasted at no cost survive YouTube.

From 2024 there may even be one other big change, with BBC broadcasting a recent highlights show that will likely be available on Wednesdays.

Highlights will likely be available on BBC’s digital, linear and social channels.

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