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Amazon sellers blast company amid antitrust fight

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Amazon desires to enlist third-party sellers in its fight against an antitrust bill — but most of the sellers support the laws and have accused the corporate of spreading “propaganda” and treating them like “morons.” 

In a post on Amazon’s forum for third-party merchants who sell goods through the positioning, Amazon vp of selling partner services Dharmesh Mehta urged sellers to put in writing to their senators to oppose a bipartisan antirust bill called the American Innovation and Alternative Online Act. 

The bill, co-sponsored by Sens. Amy Klobuchar (D-Minn.) and Chuck Grassley (R-Iowa) would stop sites including Amazon and Google from giving their very own products a leg up in search results.

For instance, when a customer searches “black T-shirt” on Amazon’s site, the corporate can be barred from giving Amazon-brand T-shirts priority over shirts sold by third-party sellers. 

Mehta prodded third-party sellers to assist kill the bill since it “could jeopardize Amazon’s ability to operate a marketplace service and, consequently, your corporation’s ability to sell in our store.” 

Amazon vp Dharmesh Mehta urged third-party sellers to oppose an antitrust bill. U.S. Congress

But most sellers on the forum responded that they support the bill — and blasted Mehta for attempting to rally them against it. 

“Any informed seller goes to support massive motion taken against Amazon within the anti-trust arena,” wrote one seller in a comment that received greater than 100 likes. “We are usually not morons and know methods to read and think for ourselves.” 

“Thanks for the reminder!” one other said. “I’ve asked my senators to support the bill.” 

AmazonOne seller wrote, “any informed seller goes to support massive motion taken against Amazon within the anti-trust arena.”REUTERS

“If amazon is against it the Bill have to be good!” a 3rd seller said.

“I’m highly allergic to corporate propaganda and fear mongering,” a fourth said. “Subsequently, for the sake of my health, I might be encouraging my senators to completely support this laws.”

“Yes, I’m going to oppose that Amazon might be prohibited from undercutting, manipulating the buybox, and instituting restrictions on certain listings that unfairly bar me from selling an item,” one other seller sarcastically wrote. “Yup, writing to my Senator straight away.”

Amazon didn’t respond for a request for comment in regards to the sellers’ revolt, which was first reported by CNBC

While the vast majority of sellers said they backed the antitrust bill, just a few spoke up in support of Mehta and Amazon.

“I can inform you that this bill is bad news for Amazon, bad news for Amazon customers, and when you think that doesn’t mean bad news for Sellers, then it’s essential to not be a third-party Seller,” one seller wrote in a comment that garnered 19 likes.

Amazon and other Big Tech corporations have lobbied heavily against the Klobuchar-Grassley bill, which advanced out of the Senate Judiciary Committee in January. Congressional sources say the bill could come up for House and Senate sources over the summer.

Their tactics have included tens of hundreds of thousands of dollars in television ad campaigns and sponsored content in publications just like the Graham family’s Foreign Policy magazine.

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