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Amazon-themed wedding celebrates couple’s love of e-commerce


Jing Gao and Eddie Levine have each worked in e-commerce for greater than a decade.

Eddie Levine

Eddie Levine and Jing Gao first met at an Atlanta e-commerce conference in 2016. Two years later, they shared their first kiss outside an Amazon seller summit in Recent Orleans. And in 2020, Gao left her home in Los Angeles to maneuver in with Levine in Chicago, bringing their e-commerce businesses under one roof.

So it only made sense that when it got here time to tie the knot, they turned to e-commerce for his or her inspiration. 

On Aug. 21, the couple tied the knot in Chicago, and the marriage reception was stuffed with Amazon paraphernalia. On the reception, guests were seated at tables designated by a ten-digit code used to look up products on Amazon’s website (generally known as an ASIN in seller parlance). Wedding favors were tiny Amazon packages, complete with barcodes and stuffed with treats, placed in miniature shopping carts.

Wedding favors were boxes of treats, made to appear to be miniature Prime packages.

Eddie Levine

Attendees posed for photos in front of a backdrop declaring “Jeddie (a mixture of the couples’ first names) Prime Day,” an homage to Amazon’s annual summer shopping bonanza.

Although the references were a bit bit esoteric, at the very least the couple was confident that a few of their guests would understand them.

Levine gave a toast in the course of the reception. “I said, ‘Last but definitely not least, e-commerce brought us together. If now we have met you consequently of e-commerce, directly or not directly, get up,” he told CNBC in an interview. 

“Literally half of our guests stood up.”

Not everyone got it, though.

“The bartender was like, ‘Are you able to tell me what the deal is with all of the Amazon-inspired stuff?,” said Robyn Johnson, CEO of digital marketing agency Marketplace Blueprint, and a friend of the couple who attended the marriage.

Wedding guests could take photos in front of a Prime Day-inspired backdrop.

Eddie Levine

Each Levine and Gao have worked in e-commerce for greater than a decade. Levine is president and co-founder of Hub Dub, which helps brands manage their businesses online and provides logistics services. Gao runs an Amazon business selling home décor products.

Levine and Gao are a part of an energetic community of sellers, consultants and repair providers that is sprung up around Amazon’s third-party marketplace. Launched in 2000, the marketplace has change into a centerpiece of its dominant e-commerce business, because it now accounts for greater than half of online retail sales. As of 2021, there have been greater than six million third-party sellers worldwide on the Amazon marketplace, in keeping with research firm Marketplace Pulse.

A “five-hour marriage contract”

Gao met Levine at an Atlanta conference through a consultant who was helping her along with her Amazon business, and who also happened to be Levine’s friend.

They didn’t hit it off straight away. But over the next months, Gao and Levine continued to run into one another on the e-commerce conference circuit and developed a friendship.

Their friendship turned romantic in June 2018 at Amazon’s Boost conference for third-party sellers in Recent Orleans. The conference coincided with Gao’s twenty ninth birthday, so she invited Levine and a few of their friends out for an evening of barhopping in Recent Orleans’ historic French Quarter. That night, they kissed for the primary time.

On the last day of the conference, they went for a protracted walk through the streets of Recent Orleans, a memory they each half-jokingly describe as their “five-hour marriage contract.”

“We were contracting where we will live, the family we will bring, the faith we will have within the household, education,” Gao said. “We were lining it up.”

“Based on five hours of forwards and backwards, we found we were at the very least an honest match,” Levine added.

Just a few days later, Levine flew from Chicago to Los Angeles for his or her first date. He returned to Chicago the next day in time for a 10-day trip in Europe.

They continued dating long-distance for the subsequent two years, until June 2020. It was the peak of the Covid-19 pandemic, they usually could now not safely hop on a plane for his or her bi-weekly visits. They decided it was the fitting time to maneuver in together, and Levine proposed to Gao at Niagara Falls that September.

Levine was the one who got here up with the concept for an Amazon-inspired wedding.

“We went through all these ideas, they usually were so boring,” Levine said. “I wanted something that showcased our background and gave homage to where we got here from.”

Levine, who’s Jewish, selected Jeff Cohen, an Amazon worker who previously worked for Seller Labs, which held the conference where they met, to function a witness after they signed their wedding contract, generally known as the ketubah. And guests who helped connect the couple at Amazon events had special “matchmaker” signs on the back of their chairs.

They jokingly toyed with the concept of turning their wedding right into a full-blown Amazon conference, with a software company offering, in jest, to sponsor the event.

“I said, ‘No, I’m not getting you a booth at our wedding,” Levine said.

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