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Andy Murray to repeat Emma Raducanu with IMG switch as Scot eyes lucrative opportunities | Tennis | Sport


Andy Murray is to affix the identical IMG agency as Emma Raducanu. The Scot, 35, will take his long-time manager Matt Gentry to the American management company based in Recent York.

Murray said: “I’m looking forward to working with IMG not only for the rest of my playing profession, but with a watch on the long run and opportunities each in tennis and in the broader business world.”

IMG secured Raducanu multiple endorsement deals with blue-chip sponsors like Tiffany & Co, Dior, Porsche, British Airways, Evian, Vodafone and HSBC since she won the 2021 US Open.

Max Eisenbud, who can also be the British No 1’s agent, said: “Andy has built a legacy in tennis that has not only shaped the game but in addition defined its place in culture. We’re thrilled to have him join the IMG family and work together to expand his reach and influence across multiple businesses.”

The move shows that the three-time Grand Slam champion is already pondering of his opportunities beyond tennis, with Raducanu already reaping the advantages of being an IMG client. Murray has already dipped into some avenues outside of his playing profession, because the world No 52 became a shareholder in sports and menswear brand Castore back in 2019.

Murray, and Gentry co-founded 77 Sports Management together, with the corporate previously representing the 35-year-old in addition to several other British tennis players. However the tennis division of 77 Sports Management will now be disbanded.

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