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Apple takes aim on the Fire TV with an upgraded option to watch telly


Television addicts are getting a swathe of recent ways to tune into their favourite shows. Sky has just announced its latest Stream box which offers premium channels while not having a satellite dish and Amazon’s all-new Fire TV Cube gets buffer-free streaming via Wi-Fi 6E and is 20 percent faster than before. If that wasn’t enough to get binge-watchers excited, Apple has also joined the streaming party with the upcoming launch of its latest Apple TV 4K box.

This mini set-top device is now more powerful than anything the tech giant has released before with it powered by Apple’s speedy A15 Bionic processor. This upgrade makes it around 50 percent faster than its predecessor with Apple boasting that animations should look snappier and things will feel more fluid when navigating menus.

Thanks also to the A15’s improved GPU, gaming will get a lift with graphics appearing smoother and more like a premium console.

One other bonus of that chip is that it helps the Apple TV use nearly 30 percent less power than the previous generation – this could help owners lower your expenses and help minimise its impact on the environment.

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Together with that higher performance, the Apple TV 4K 2022 gets HDR10+ support – in addition to Dolby Vision – which is able to make watching movies and boxsets feel more immersive. Users also can enjoy a house theatre experience because of Dolby Atmos, Dolby Digital 7.1, or Dolby Digital 5.1 surround sound.

There’s also the improved Siri distant with an iPod-style clickpad which makes finding content, rewinding the on-screen motion and scrolling through shows much easier and more precise than Apple’s original touch controller.

And similar to previous models, the Apple TV 4K features all the preferred services from Apple similar to TV+, Fitness+ and the App Store together with full access to platforms similar to Netflix and Disney+.

It also securely connects to compatible smart home accessories, including HomeKit cameras, lights, shades, and more; allowing the user to set scenes and control their smart home while away.

“Apple TV 4K is the last word way for Apple users to enjoy their favourite entertainment on the most important screen in the house, and now it’s more powerful than ever,” said Bob Borchers, Apple’s vice chairman of Worldwide Product Marketing. “The brand new Apple TV 4K is unlike the rest on the market, given its seamless connection to other Apple devices, ease of use, and access to amazing Apple content. It offers something for everybody within the family to like.”

Customers can order the brand new Apple TV 4K with Siri Distant today at a latest starting price of £149, with availability starting Friday, November 4.

As a comparison, the Fire TV is £139.99 and will probably be available next week.

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