Would YOU pay £15/month for a warm bottom? BMW sparks controversy over recent heated seat subscription service – with furious drivers calling the automotive giant ‘greedy’
- BMW has launched a recent subscription service for heated seats in its cars
- Drivers pay £15/month, £150/yr, £250/3 years, or £350 for unlimited access
- BMW hopes it can allow drivers to experiment with features before committing
- But many drivers have slammed the automotive giant as ‘greedy’
With temperatures in parts of the UK expected to hit 33C this week, the very last thing any drivers are fascinated with is heated seats.
But a fierce debate has been sparked online, following the news that BMW is offering a subscription service to activate heated seats in its cars.
The service will see drivers charged £15/month to activate heated front seats, and a further £10/month to modify on the heated steering wheel.
BMW hopes the service might be helpful for owners who change their minds after purchase.
Nonetheless, sceptics have called BMW ‘greedy’, and claim that if the technology is already built into the cars, users must have access.
A heated debate has been sparked online, following the news that BMW is offering a subscription service to activate heated seats in its cars
The service will see drivers charged £15/month to activate heated front seats, and a further £10/month to modify on the heated steering wheel
How much does it cost?
BMW drivers can pick from various packages:
1 month trial – FREE
1 month – £15
1 yr – £150
3 years – £250
Unlimited – £350
While subscriptions have been available via BMW’s ConnectedDrive store since 2020, the heated seat option has only been added this month.
Drivers can pick from various options to activate heated seats of their cars.
This includes paying £15/month, £150/yr, £250/three years, or £350 for unlimited access.
On its website, BMW explains: ‘If driver and front passenger heat seating is accessible to you, the hardware for this feature has already been installed in your vehicle during production, at no extra cost.
‘Activation after purchase is quick and straightforward using an over-the-air distant software download: Add driver and front passenger seat heating to your shopping cart. Enter your payment details and make sure the acquisition.
‘You’ll receive an email confirming your purchase.
‘The service is then activated in your vehicle or might be the subsequent time you drive your BMW.’
Other options on the ConnectedDrive store include steering wheel heating for £10/month, high beam assistant for £10/month, and Apple CarPlay Preparation for £265.
Chatting with MailOnline, a spokesperson for BMW claimed that the subscriptions enable drivers to ‘experiment’ with features before committing.
‘The ConnectedDrive Store offers customers the chance so as to add chosen features, which they didn’t order when the vehicle was built, at a later date,’ the spokesperson said.
Furious drivers have slammed the service as ‘greedy’, with many taking to Twitter to debate the subscription service
‘This could be helpful for brand new customers should their circumstances change after their purchase.
‘For secondary owners, this functionality is especially useful, as they now have the chance so as to add features the unique owner didn’t select.’
Nonetheless, many furious drivers have slammed the service as ‘greedy’.
Taking to Twitter, one user said: ‘BMW are seriously asking for monthly subscriptions for heated seats, heated steering wheels.
‘Components that exist already in your very expensive cars controlled by software #greedy Opportunistic.
‘What next? “We’re sorry but your automotive not be driven on Sundays.”‘
One other added: ‘BMW began selling subscriptions for heated seats of their luxury models. I do not care how wealthy you might be, you are an IDIOT in case you associate with this.’
One identified: ‘Its like buying a laptop with a inbuilt camera and having to pay the PC company every month to make use of that camera.’
And one other user joked: ‘I might reasonably light $18 on fire before I gave it to BMW for subscription heated seats.’
Bored of your automotive’s color? BMW unveils colour-changing all-electric iX
Cannot choose the color of your next automotive? Well, BMW has you covered with their all-electric iX Flow, which changes from black to white on the push of a button.
The German automobile firm unveiled the chameleon-like sports activity vehicle today on the Consumer Electronics Show, which is being held in Las Vegas, Nevada.
The color changing ability uses the identical ‘E Ink’ electrophoretic technology built into the screens of e-Book readers, except applied to a special automotive body wrap.
Electrophoresis works by utilizing an applied electric field to separate molecules — on this case, black and white pigments — based on their respective electric charges.
Alongside the aesthetic advantages, changing the automotive’s color is also used to take a few of the strain off of the air conditioning/heating system, the designers explained.
In the long run, the identical technology can also be applied to the within of recent BMW models, allowing drivers to alter the color of their automotive interior as well.
Cannot choose the color of your next automotive? Well, BMW has you covered with their all-electric iX Flow, which changes from black grey to white (as pictured) on the push of a button
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