Cheltenham Festival is ready to host a 300-capacity fan village made up of shipping containers to combat hiked up hotel prices. The village offers an analogous solution to the portable hotels arrange by Qatar organisers that provided another fan experience on the FIFA World Cup.
Hotel prices skyrocket when racegoers descend on jump-racing’s biggest event at Cheltenham in March. The famous festival inflates prices for hotel stays through the week’s racing – leaving fans being forced to pay huge sums to have accommodation inside close proximity to the racecourse.
But horse racing’s first fan village – based on the Cheltenham Tigers Rugby Club training pitch – is ready to supply racing fans a more cost-effective place to remain. The foldable cabins, built on site, are priced from £950 for a minimum five-night stay in a twin room.
And the designs resemble the units used to deal with fans in Qatar who visited the Middle East from all over the world, albeit perhaps more appealing. Each temporary facility includes beds, hanging units, and plug sockets they usually are designed to stop some racegoers being priced out of attending the long-lasting festival.
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Twin, quad and en-suite rooms are being offered with food and drinks available for guests on the rugby clubhouse. The rooms have also been used at Glastonbury and Download festivals and are being promoted as a less expensive alternative to hotels and B&Bs in and around Cheltenham.
Brandon Weston, the managing director of co-organisers Cube Modular, hopes the fan village will prove an answer to Cheltenham Festival’s growing accomodation problem.
“We desired to offer something which was a bit more cost effective,” he said, as per the Racing Post. “You get a pleasant, warm comfortable bed and a shared facility inside that village. It’s an excellent location and we feel it offers something different and an excellent solution.
“The long run advantages will come from expanding the offering, enhancing the experience and bringing the (overhead) costs down. This yr is about proving the concept and if we will do it at Cheltenham, why cannot we do it at Aintree, Epsom or other racecourses? It’ll be interesting to see the way it’s received.”
Co-organiser Oliver Williams, managing director of StayLets, believes the progressive racing fan village offers each a practical and sustainable solution for spectators on the 2023 edition of the festival.
“That is adventurous and no one has done anything like this, but our intention is to deliver it and use it to supply further opportunities,” he said. “From an environmental standpoint, it’s sustainable too. If we sold out we would make only a small profit, perhaps five per cent, but we’re doing it because we all know it’s going to work and consider it’s a extremely good idea.”