It’s a tragic day for individuals who enjoy eating ice cream in taco form.
Klondike has discounted its iconic Choco Taco — a waffle cone shaped like a tortilla, stuffed with vanilla ice cream and topped with various chocolate goodies and nuts.
The ice cream giant responded to a dissatisfied Twitter user who heard the social media rumors that the item could be laid to rest.
“Unfortunately, the Choco Taco has been discontinued in each 1ct and 4ct packs,” Klondike confirmed Monday.
“A crucial but unlucky a part of this process is that we sometimes must discontinue products, even a beloved item like Choco Taco,” they told one other unhappy fan in a separate tweet.
“We all know this may increasingly be very disappointing, and hope you’ll try our other delicious frozen treats,” it offered, linking to Klondike’s website.
“WHAT… just WHAT are you considering DISCONTINUING THE CHOCOTACO,” one other fan begged to know.
Klondike confirmed the devastating news on Twitter on Monday.klondikebar/Instagram
A crucial but unlucky a part of this process is that we sometimes must discontinue products, even a beloved item like Choco Taco. We all know this may increasingly be very disappointing, and hope you’ll try our other delicious frozen treats! https://t.co/WKRTgjDlF7
— Klondike (@Klondikebar) July 25, 2022
“Over the past 2 years, we now have experienced an unprecedented spike in demand across our portfolio and have needed to make very tough decisions to make sure availability of our full portfolio nationwide,” Klondike replied.
But don’t quit all hope yet. The brand continued responding to the bad news on Twitter, saying that Choco Taco could return in the longer term.
“We all know Choco Taco is a large fan favorite and a top seller for our out-of-home business, so this is especially painful,” they wrote. “We’re working hard to search out a approach to bring Choco Taco back to ice cream trucks in the approaching years.”
There’s hope: Klondike said it hopes ice cream trucks will sell Choco Tacos again in the longer term. Klondike Bar
Still, Twitter is having a tough time with the lack of their beloved item.
“Dear @Unilever — I’d wish to buy the rights to your Choco Taco and keep it from melting away from future generations’ childhoods,” one fan said.
“Why, the Choco Taco was perfection,” one other pleaded. “That is just one other boneheaded corporate move that has nothing to do with a process.”
“The America we all know and love is falling apart,” one other stated.
The @Klondikebar Choco Taco being discontinued absolutely SUCKS. The America we all know and love is falling apart
— Brady P. Reynolds (@brarey_32) July 25, 2022
“First the Mexican Pizza, now the Choco Taco,” a fan of the Dolly Parton-favored Taco Bell menu item frowned.
Actually, there was a time that Taco Bell sold the Choco Taco, too. Nevertheless, the fast food joint dropped it from its menu in 2015. Several Taco Bell locations sold the treat for a transient moment in February in honor of Klondike’s one centesimal anniversary.
Jack and Jill Ice Cream worker Alan Drazen created the thought of the Choco Taco in 1983, NPR reported. They distributed the item only to ice cream trucks until 1993, before the corporate was bought by Unilever.
The branding switched from Jack & Jill to Klondike, and the legend as we comprehend it was born.
The Post has reached out to Klondike for comment.
