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Contained in the Battle to Control, and Fix, Tennis


The vision may break down, nonetheless, when the tours attempt to determine find out how to divide revenue. Men know their tour is more profitable and have long resisted equal partnerships with the ladies’s tour.

Gaudenzi said more men, especially the younger generation, understand the importance of equality and are way more open to the concept of joining forces with the ladies than they were when he played within the Nineties.

“They understand the worth, you only have to point out them the business case,” he said.

He added: “We’re within the entertainment business, so we now have to entertain people, not ourselves.”

Also, the plan de-emphasizes smaller tournaments, where players can collect appearance fees. A couple of of those are essentially the most successful and popular events on the tour, equivalent to the Estoril Open on the Portuguese Riviera, where players love the packed stadiums, seaside setting and full embrace of a number of the region’s wealthiest corporations, in addition to the country’s president, Marcelo Rebelo de Sousa.

Ackman said much of the maneuvering he has seen represents old-world pondering. That’s partly why he aligned with the players, who’ve essentially the most incentive to push for change. They stars of the show but receive roughly 15 to 25 percent of the revenues — about half of what athletes in other sports receive.

“Tennis is an oligopoly, and oligopolies usually are not modern, and nonprofit ones are even less modern,” Ackman said.

Through his philanthropic fund, Ackman helps to bankroll Djokovic’s Skilled Tennis Players Association, a latest players’ union, and the Winners Alliance, a player-controlled, for-profit entity, though he said he has no designs on taking advantage of tennis.

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