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Cost of living crisis: The way to save lots of per 12 months in your supermarket shop | Personal Finance | Finance

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Britons have been cutting back on driving, not buying clothes and swapping Sainsbury’s for Lidl. In reality, just swapping six food essentials could save people £250 a 12 months says Which?

She continued: “Shopping around and buying own-brand products is a straightforward strategy to save lots of of kilos a 12 months.

“Those prepared to modify to a less expensive supermarket for his or her regular shop will likely find some great value alternatives to their favourite brands – with many even beating their well-known rivals for taste in Which?’s tests.”

Which? Said there are six important items that individuals could swap and save a fortune on.

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A spokesperson for Sainsbury’s said: “We understand our customers are counting every penny in the intervening time.

“That’s the reason we’re investing over £500million to maintain prices low on the items our customers buy most and proceed to inflate behind competitors.

“Our latest financial results released this week also show that customers proceed to decide on to buy with us, filling up their trollies with great quality and value food.”

A spokesperson for Lidl said: “It has at all times been our firm belief at Lidl that nobody should need to pay a premium for good food.

“This belief is on the core of all the things we do, whether that’s keeping prices low or making our offer as accessible as possible through the opening of latest stores.

“As households navigate the increasing cost of living, it’s our absolute promise that we are going to proceed to supply them one of the best value available in the market.”

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