The Dallas Cowboys got blasted on social media for announcing a latest marketing cope with a gun-themed coffee company — just two days after a mass shooter killed seven and wounded three dozen in suburban Chicago on the Fourth of July.
The NFL franchise often known as “America’s Team” posted a notice on Twitter touting a latest partnership with Black Rifle Coffee, a Salt Lake City-based company which sells “AK-47 Espresso Mix,” “Silencer Smooth Roast,” and “Murdered Out Extra Dark Roast.”
“Cowboys Nation, please welcome America’s Coffee to America’s Team,” the team tweeted on Tuesday.
The Cowboys are offering fans ticket giveaways and a yr subscription to Black Rifle Coffee.
The announcement didn’t sit well with commenters on Twitter, one in every of whom said: “just 18 hours after multiple mass shootings on Independence Day, and just weeks after a bunch of children were shot to death at a faculty in your state, you’re partnering with this?”
One other commenter wrote: “The Dallas Cowboys just lost one in every of their biggest fans. Integrity matters.”
“Impeccable timing. Truly,” wrote one other Twitter user who noted that the Cowboys tweeted out a mournful message after the mass shooting in Uvalde, Texas on May 24 that claimed the lives of twenty-two people.
“Guys. This was literally 6 weeks ago IN YOUR STATE, and there was a mass shooting YESTERDAY.”
“Thoughts and prayers to Uvalde. So sad. Also, buy this black rifle coffee.”
Black Rifle Coffee Company, which relies in Salt Lake City, is a coffee brand that’s popular with conservatives and gun enthusiasts.
Others on Twitter wrote that some were misinterpreting the coffee company’s mission.
One Twitter user wrote: “I feel a bunch of you people just read the name of the coffee and got mad over the name of it and don’t even know anything in regards to the brand! It’s a veteran owned company.”
The Post has sought comment from the team in addition to the coffee company.
Among the many products sold by the corporate are “AK-47 Espresso Mix.”Black Rifle Coffee
Black Rifle Coffee Company also offers buyers the “Silencer Smooth Roast.”Black Rifle Coffee
Black Rifle Coffee Company, which is popular amongst gun enthusiasts and conservatives, bills itself as a “veteran-founded business operated by principled men and girls” that “serves coffee and culture to individuals who love America.”
“We develop our explosive roast profiles with the identical mission focus we learned as military members serving this great country and are committed to supporting veterans, law enforcement, and first responders,” the corporate writes on its website online.
“With every purchase you make, we give back.”
A spokesperson for the corporate told the Associated Press: “BRCC is proud to partner with the Dallas Cowboys, who’re strongly committed to our mission of supporting veterans, first responders, and America’s men and girls in uniform.”
The Cowboys are offering fans ticket giveaways and a yr subscription to Black Rifle Coffee.Icon Sportswire via Getty Images
“The long-planned announcement was timed to coincide with the Independence Day holiday — America’s Team. America’s Coffee. America’s Birthday.”