Domino’s will roll out 800 custom-branded 2023 Chevy Bolt electric vehicles at locations across the U.S. in the approaching months.
Domino’s Pizza will likely be rolling out a fleet of 2023 Chevy Bolt electric vehicles, 800 of the GM EVs in total across the U.S. in the approaching months, because it looks to not only reduce its environmental impact but additionally attract recent delivery drivers.
The pizza chain restaurant has previously set a goal of net-zero carbon emissions by 2050, and CEO Russell Weiner said optimizing the way it delivers pizza is essential.
“Domino’s was founded in 1960 as a delivery company, and we go to bed every night and get up every morning saying ‘how can we get well?'” Weiner told CNBC’s Jim Cramer on “Mad Money” last week. “This can be a way we are able to get well; higher service for our customers and higher for the environment.”
The Chevy Bolt EV will provide the corporate with zero tailpipe emissions and lower average maintenance costs than nonelectric vehicles, in addition to a discount in fueling costs, based on Domino’s. The brand new vehicles, which have a 259-mile range, will likely be custom-branded with Domino’s logos.
An initial 100 vehicles have been arriving at select franchise and company stores across the U.S. in November, with the extra 700 arriving over the approaching months. Domino’s had 6,643 stores across the U.S. as of Sept. 11, with 402 of those being corporate locations.
The adoption of this fleet of EVs shouldn’t be the primary time Domino’s has looked to optimize how pizza is delivered.
In 2014, the corporate introduced the DXP delivery vehicle, a custom-build Chevrolet Spark that featured a built-in warming oven and special compartments to carry items like sodas.
Domino’s has also been piloting driverless delivery with robotics company Nuro, delivering pizzas with an autonomous on-road vehicle on the chain’s Woodland Heights location in Houston, Texas. Other start-ups, corresponding to Refraction AI, have been testing autonomous vehicles fitted to pizza delivery.
Domino’s has also looked to maneuver beyond traditional automotive delivery, launching an e-bike delivery program in 2019 at stores in major metropolitan cities like Baltimore and Miami. It now delivers pizza by electric bike and scooter in 24 international markets.
Rolling out the brand new fleet of GM EVs also is predicted to assist the corporate with its driver recruitment efforts.
“It just allows us to tap into a unique driver pool,” Weiner said. “In the event you take into consideration today, what we do is hire folks with cars, but that is getting really competitive with what is going on on.”
There are lots of individuals who work in Domino’s stores or potential staff who’ve driver’s licenses, and Weiner said, “all they need is a automotive… it’s an excellent way for us to usher in incremental labor at a time when that market is tight.”
While a few of the company’s stores require delivery driver applicants to make use of their very own vehicle, some do provide a automotive.
Weiner said that the corporate’s hiring metrics including applications and recent hires per week are back to pre-Covid numbers, but he added, “there’s still gaps to fill, and that is a part of why we’re doing things like this to bring the inflow and provides just a few more options.”
On the corporate’s third quarter earnings call with analysts on Oct. 13, Weiner said staffing stays a constraint, “but my confidence in our ability to unravel lots of our delivery labor challenges ourselves has grown over the past few quarters.”