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Dragons’ Den’s ‘biggest missed opportunity’ sold for £200m – solid said it had ‘no value’ | Personal Finance | Finance


Because the hit BBC show Dragons’ Den returns for its twentieth series, many viewers could also be wondering if any of the ingenious and inventive ideas from the truth television program have gone on to be successful story. Despite Peter Jones saying there was “no value” to the thought, Hungry House has been ranked certainly one of the “biggest missed opportunities,” within the Den.

Hungryhouse.co.uk was a web-based takeaway food order and delivery service founded in 2006.

It allowed users to go looking for restaurants and browse local takeaway menus before placing an order online and being delivered by the restaurant with a small service charge for using their service.

Co-founders Shane Lake and Tony Charles entered the Den in 2007 looking for a £100,000 investment in exchange for 11 percent equity within the business.

Although Peter Jones and Deborah Meaden quickly opted out of doing business with the duo, offers of £100,000 were eventually received from Duncan Bannatyne and James Caan.

READ MORE: Dragons’ Den’s ‘biggest missed opportunity’ sold for £200m – solid said it had ‘no value’

Sadly for these two Dragons, this investment would later collapse, with a better funding offer of £150,000 coming from an alternate source.

The net fast-food ordering service would quickly turn out to be a household name throughout the next decade, with the corporate logo plastered on takeaway windows up and down the country.

In only a number of years, they were capable of increase their restaurant partners from 150 in 2007 to over 2,500 in September 2010.

In February 2013, it was announced that hungryhouse was to be bought by the Berlin-based food ordering giant Delivery Hero, which operates in 16 countries and has a complete of 60,000 restaurant partners.


The team at Betway have taken a glance back through the years to disclose the “best creations” to return from the show.

While not the entire pitches and products receive investments, some have gone on to turn out to be hugely successful businesses in their very own right.

By 2016, hungryhouse claimed over 10,000 restaurant partners on its platform and operated in most major cities across the UK.

In 2018, hungryhouse merged with its competitor JustEat and ceased trading under the hungryhouse moniker.

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The net takeaway service was acquired for £200million, spelling out an enormous win for the business-savvy Shane Lake and Tony Charles.

With an entire 19 series already under the show’s belt and lots more pitches from budding entrepreneurs to return, there have been loads of revolutionary inventions and concepts to go through the den across the years.

Yahoo! News listed hungryhouse as certainly one of the “biggest missed opportunities” within the Den because it achieved great success.

The Dragons have not all the time spotted deal, with most of the lots of of products featured on the show seeing success without assistance from the Dragons.

One other success story that got here from the Den was Reggae Reggae sauce.

Initially, the Dragons’ found errors within the pitch, stating “this is just not right”, nevertheless, the brand is now value hundreds of thousands.

Founding father of the sauce Levi Roots appeared within the Den in 2007 asking for £50,000 for a 20 percent stake within the homemade sauce. Peter Jones and Richard Farleigh invested £50,000 for 40 percent equity in the corporate.

Despite the dearth of religion from Duncan Bannatyne, Reggae Reggae sauce is now sold worldwide and is now value greater than £30million.

Recent episodes of Dragons’ Den can be found on Thursdays at 8pm on BBC One.

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