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Facebook owner Meta reports first ever drop in revenue

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Facebook owner Meta has reported its first ever drop in revenue amid a looming global recession.

The Menlo Park, California-based company was hit by a decrease in ad sales and competition from TikTok.

The corporate issued a depressing forecast for its third-quarter, with revenue expected between $26bn and $28.5bn. That is lower than the $30.52 analysts had expected.

The corporate also reported mixed results for user growth. Monthly lively users on Facebook were lower than analysts expected at 2.93 bn within the second quarter, a rise of 1 per cent 12 months over 12 months, while day by day lively users beat estimates at 1.97bn.

Like many global corporations, Meta is facing some revenue pressure from the strong dollar, as sales in foreign exchange amount to less in dollar terms. Meta expected a 6 per cent revenue growth headwind within the third quarter, based on current exchange rates.

The corporate can also be facing pressure because it competes for users’ time with short video app TikTok and adjusts its ads business to privacy controls introduced by Apple last 12 months.

“They’re being greatly affected by the whole lot, and I’d probably give it a 3rd, a 3rd and a 3rd,” Bokeh Capital Partners’ Kim Forrest said, referring to the economy, global ad market slowdown and competition from TikTok and Apple.

“Meta has an issue because they’re chasing TikTok and if the Kardashians are talking about how they don’t like Instagram…Meta should really listen to that.”

Meta’s drop in revenue follows a broader decline in digital promoting, which is affecting platforms akin to Snap Inc and Twitter, who each missed sales expectations last week.

The corporate’s revenue fell 1 per cent to $28.8 billion within the second quarter ended 30 June, from $29.1bn last 12 months. The figure barely missed Wall Street’s projections of $28.9bn in accordance with Refinitiv.

“This outlook reflects a continuation of the weak promoting demand environment we experienced throughout the second quarter, which we imagine is being driven by broader macroeconomic uncertainty,” finance chief David Wehner said in an announcement.

Shares of Meta Platforms Inc. fell 58 cents to $169 in after-hours trading.

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