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Fellaz Named Official Partner of the NBA Japan Games 2022


SINGAPORE, Sept. 28, 2022 (GLOBE NEWSWIRE) — Fellaz, a next-generation entertainment platform, announced its official partnership with Rakuten that may make Fellaz an Official Partner of The NBA Japan Games 2022 Presented by Rakuten & Nissan and the Presenting Partner of the Game 2 Halftime Show. NBA Japan Games 2022 will feature the 2022 NBA champion Golden State Warriors and the Washington Wizards playing two preseason games on Friday, Sept. 30, at 7 p.m. JST and Sunday, Oct. 2, at 2 p.m. JST at Saitama Super Arena, marking the league’s fifteenth and sixteenth games within the country.

As a full-stack entertainment platform that makes a speciality of the management of a growing list of K-pop and J-pop IP, each derivative and original narratives, and digital avatars, Fellaz is preparing to host a series of world music tours and IRL events with top-tier artists, complementing the fan experience by increasing direct interaction between the celebs and the fans. The partnership with Rakuten is a formidable accomplishment following Fellaz’s participation as an official sponsor of the World University Basketball Series also held in Tokyo last month. 

On Oct. 2, the official lineup of The NBA Japan Games 2022 Game 2 Halftime Show will likely be headlined by BoA from SM Entertainment, a legendary South Korean solo artist that has claimed the crown multiple times on music charts in each the K-pop and J-pop scene, DJ Taku Takahashi from the Japanese alternative hip hop trio M-Flo, and FusionMC, a South Korean street dance crew flying in from Seoul. 

Fellaz’s participation because the Presenting Partner of the Game 2 Halftime Show highlights Fellaz’s commitment to delivering top-class musical performances and serves as a teaser for an upcoming global K-pop tour planned to happen in Tokyo early next yr. 

The seven-time NBA champion Warriors, who recently won their fourth NBA championship within the last eight years, currently feature two-time NBA Most Precious Player (MVP) and 2022 Bill Russell NBA Finals MVP Stephen Curry, five-time NBA All-Star Klay Thompson and 2017 NBA Defensive Player of the Yr and four-time NBA All-Star Draymond Green. The Wizards currently feature three-time NBA All-Star Bradley Beal, 2018 NBA All-Star Kristaps Porziņģis and 2020 NBA All-Rookie Second Team member Rui Hachimura, who in 2019 became the primary Japanese player in league history to be chosen in the primary round of the NBA Draft. The Warriors and Wizards will each be making their first visits to Japan.

Rahul Kadavakolu, Vice President of Rakuten’s Global Sports Business, commented, “I’m thrilled at this chance to expand our partnership with Fellaz to include cutting-edge, fan-centered entertainment into the NBA Japan Games 2022. We sit up for delivering an enriched fan experience through innovation and showcasing to the world how Web 3.0 can play a key role in major sporting and entertainment events by combining best practices from each worlds.”

Bobby Bhatia, CEO of Fellaz, commented, “It is a significant milestone for Fellaz and a really solid first step towards expanding its operation in Japan as a mainstream entertainment platform. The partnership between Fellaz and Rakuten, and the successful experience of presenting for the Game 2 Halftime Show of NBA Japan Games 2022 will prove foundational as we proceed to pursue our vision of innovating the entertainment industry and the way in which it’s experienced.” 

About Fellaz

Based in Singapore, Fellaz is a Pan-Asian next-generation entertainment ecosystem that makes a speciality of the production and optimized distribution of K-pop and J-pop IP and derivative content through Fellaz-branded premier music festivals and IRL events with top-tier artists and performers in the most important cities in Asia, complemented by a proprietary tech solution and platform infrastructure that permits highly interactive fandom engagement. 

Fellaz will host its first street culture event under the unique brand “Fellaz Showdown” at a high-profile hip-hop club in Tokyo starring two top-tier b-boy crews from Japan and Korea engaging in a bunch dance battle and cipher showdown to the music setlist prepared and performed by DJ Taku Takahashi from the favored alternative hip-hop group M-Flo. Along with the flowery moves and beats, Fellaz will deploy its QR-based souvenir solution for the primary time, allowing attendees to buy admission tickets in the shape of artistic souvenirs with added ownership advantages via https://fellaz.io, a pre-app beta service site powered by Klaytn, the decentralized network developed by Kakao subsidiary Krust. The venue and time will likely be announced at a later date.

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Shoukuan Lau
PR Manager
65 8346 4632

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