General Motors once led the world in auto sales, and still, with some exceptions, leads the U.S.
Now the automaker hopes to turn out to be a pacesetter in electric vehicles on its home turf and beyond.
The Detroit company has made massive investments in EV technology in a bet that its latest Ultium platform — consisting of batteries, motors, software and other components — will help it to outpace competition from legacy automakers and countless start-ups and eventually replace Tesla because the No. 1 EV maker.
The automaker unveiled its Ultium EV platform in March 2020 and as is delivering the primary vehicles built around it this yr.
At the guts of the Ultium platform are GM’s batteries. They were developed in partnership with LG Energy Solutions, a division of the Korean conglomerate LG Corp.
The batteries use a highly unusual chemistry that reduces expensive and tough-to-source cobalt by 70%. That move, the corporate says, will help push battery pack costs below $100 per kilowatt-hour — commonly considered to be a critical threshold for EVs to be competitive with internal combustion engines.
GM’s system for managing its battery pack can also be different from competitors. The Ultium platform allows GM to run battery cells with different chemistries in the identical pack, so parts of the pack will be replaced as time goes on.
It’s innovations like these that GM says will make it a pacesetter in EVs in North America by 2025. Tesla dominated the U.S. market in 2021.
But competition from other automakers is stiff. And there are numerous more challengers on their way, from nearly every corner of the world.
Watch the video to learn more.