Goal warned investors Tuesday that its profits will take a short-term hit, because it marks down unwanted items, cancels orders and takes aggressive steps to eliminate extra inventory.
The retailer slashed its profit margin expectations for the fiscal second quarter to account for a wave of products winding up deeply discounted or on the clearance rack.
Shares closed on Tuesday at $155.98, down 2.31%.
“We thought it was prudent for us to be decisive, act quickly, get out in front of this, address and optimize our inventory within the second quarter — take those actions vital to remove the surplus inventory and set ourselves as much as proceed to be guest relevant with our assortment,” CEO Brian Cornell said in an interview with CNBC.
Shoppers walk in front of a Goal store on the Lycoming Crossing shopping plaza in Muncy, Pennsylvania.
Sopa Images | Lightrocket | Getty Images
By taking swift motion, Cornell said Goal can fend off further pain and make room for merchandise that customers do want, comparable to groceries, beauty items, household essentials and seasonal categories like back-to-school supplies. He said the corporate’s stores and website are seeing strong traffic and “a really resilient customer,” but one who now not shops popular Covid pandemic categories.
“We would like to be certain that that we proceed to lean into those categories which can be relevant today,” he said.
Goal anticipates its operating margin rate for the second quarter will likely be around 2%. That is lower than the outlook it gave lower than three weeks ago, when it anticipated its operating margin rate could be roughly around its first-quarter operating margin rate of 5.3%.
Within the back half of the 12 months, Goal anticipates profit margins will likely be in a variety around 6% — higher than its average performance for the autumn season within the years before the pandemic began. The corporate said it still expects revenue growth to be within the low to mid single digits for the total 12 months and to take care of or gain market share in 2022.
Retailers from Walmart to Gap face a glut of inventory as inflation-pinched shoppers skip over categories that were popular throughout the first two years of the pandemic. Gap, as an illustration, said customers want party dresses and office clothes as a substitute of the various fleece hoodies and lively clothes the corporate has. Walmart said some families are making fewer discretionary purchases as the costs of gas and groceries rise. Abercrombie & Fitch and American Eagle Outfitters each reported a steep jump in inventory levels, up 45% and 46%, respectively, from a 12 months ago from a mixture of things not selling and provide chain delays easing.
The acute shift in consumers’ spending habits comes as retailers begin to get back to healthy in-stock levels. Which means some have an abundance of sweatpants, throw pillows and pajamas just as consumers seek for swimsuits and suitcases. Plus, some shoppers are trimming back on spending attributable to inflation or putting more of their dollars toward experiences like dining out and traveling.
Stock picks and investing trends from CNBC Pro:
Cornell said Goal decided to roll out its recent inventory plan after hearing retail competitors had similar woes. He said the corporate also desired to get ahead of key sales seasons, comparable to back-to-school and the vacations, when stale merchandise could clutter stores and drive away customers.
Goal said it had nearly $15.1 billion of inventory as of April 30, the top of the fiscal first quarter. That is about 43% higher than within the year-ago period.
Goal shocked Wall Street on May 18 with a large earnings miss for the fiscal first quarter, because it got hit by fuel and freight costs, higher levels of discounting, and a rotation away from items like TVs, small kitchen appliances and bicycles. Its shares fell nearly 25%, marking the corporate’s worst day on Wall Street in 35 years.
Walmart missed earnings expectations, too. Its inventory levels were up about 33% compared with a 12 months ago. Walmart U.S. CEO John Furner said at an investor event on Friday that about 20% of that’s merchandise the retailer wishes it didn’t have. Roughly a 3rd is additional inventory to assist the retailer restock key items. He said it would be “a few quarters to get back to where we wish to be.”
That company’s shares also fell after Goal’s announcement on Tuesday. Walmart’s closed at $123.37, down 1.2%.
Cornell said Goal is sorting through its inventory, deciding in some cases to pack away merchandise to sell at full price in the long run and in other cases to advertise or provide you with ways to sell through it now.
As an example, he said, Goal had a giant sales event over Memorial Day weekend to clear bulky outdoor items like patio furniture out of its backrooms. It also got additional space near U.S. ports to carry merchandise, so it has a spot to maneuver goods — a few of that are arriving too early or too late.
– CNBC’s Lauren Thomas contributed to this report.