The businesses behind the tarnished Golden Globe Awards are pushing forward with a rehabilitation effort on Monday, announcing nominations for a televised ceremony on Jan. 10.
Who will show up to gather the trophies is one other matter.
NBC canceled the 2022 telecast amid an ethics, finance and variety scandal involving the Hollywood Foreign Press Association, the unorthodox organization that bestows the Globes. Citing extensive H.F.P.A. reforms, NBC in September agreed to return the ceremony to its air for an eightieth installment — under a one-year trial. For the primary time, the show will even be available concurrently online, through Peacock, NBCUniversal’s streaming service.
Most movie studios view the Globes telecast and accompanying red carpet spectacle as crucial marketing opportunities for winter movies, especially dramas, which have been struggling on the box office. But not everyone in Hollywood is anticipating the Globes to return. Publicists and agents say that some stars (those with probably the most to achieve from the exposure) have an open mind, while others want the Globes to be retired perpetually.
Kelly Bush Novak, the chief executive of ID, a number one Hollywood publicity and marketing firm, said she would encourage clients to participate, partly because she expected Globe voters to acknowledge a various group of artists. “A lot of us — in a very collective effort — held the organization accountable, and plenty of of us are encouraged by the strides and commitment which have resulted,” Novak said. (She added, nevertheless, that more work needed to be done.)
Last 12 months, after The Los Angeles Times enumerated the foreign press association’s well-known but long-overlooked lapses, Tom Cruise returned his Globe trophies. More recently, Brendan Fraser, who has received rave reviews for his performance as a morbidly obese man in “The Whale,” said that he wouldn’t attend the ceremony if nominated. In 2018, Fraser accused a then-member of the H.F.P.A. of groping him in 2003, which the member denied.
The slapstick comedian Jerrod Carmichael will host the ceremony, which is being held on a Tuesday (versus its accustomed Sunday spot) to avoid NBC’s “Sunday Night Football.”
With a recent interim chief executive, Todd Boehly, leading a turnaround effort, the H.F.P.A has overhauled membership eligibility, recruited recent members with an emphasis on diversity, enacted a stricter code of conduct and has moved to finish its tax-exempt status and transform right into a for-profit company with a philanthropic arm. Boehly is awaiting final governmental approval for that plan. Once it comes, he is predicted to disband the H.F.P.A. and rebrand the charitable division.
The 96-member organization now has six Black voters — up from zero — and has added 103 nonmember voters, a dozen or so of whom are Black. One member was recently kicked out for conduct violations, including fabricating quotes, which leaders of the group have cited as proof of their reformed ways.
Live awards shows, including the Oscars, have lost tens of thousands and thousands of viewers over the past decade, but the largest ceremonies still attract a bigger audience than almost the rest on traditional television, except for live sports. Probably the most recent Golden Globes telecast, held without celebrity attendees in early 2021 due to pandemic, attracted about seven million viewers, in keeping with Nielsen. Prepandemic, the show was attracting about 18 million viewers annually.