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How Drake Rescued the Long-Lost Art Carnival Luna Luna


“It just felt like something I must have known about,” Goldberg, whose Something Special Studios has worked with Nike and the Brooklyn Museum, said in an interview. But when he began texting his most plugged-in contacts — art advisers, collectors, “kids who know what’s up” — no one knew what he was talking about. “OK, this is admittedly beginning to turn into interesting,” he thought.

Experienced on the planet of Recent York nightlife and entertainment events but with no obvious inroads to the project, Goldberg let his imagination lead, prematurely plotting ways to resurrect the Luna Luna brand. As a Hail Mary, he sent a series of cold emails to Heller’s studio.

What Goldberg didn’t know on the time was that Heller had recently been pulled back down the identical path. Encouraged by the art historian Dieter Buchhart, a Basquiat scholar, Heller and the lawyer Daniel McClean, who specialized in art restitution, were already exploring ways to liberate Luna Luna.

“Andre was just like the poison and the cure,” McClean said. “This was sold by him, but he also needed to be a part of any purchaser that bought it back, because he has the know-how and the connection with the artists.”

A billionaire collector looked into funding the deal, however the sellers insisted that the works be bought as-is, sight unseen, cooling interest. “We had a really apocalyptic view of what the contents of the containers could be,” McClean said. Upon being granted a limited inspection of 1 in 2018, he was greeted by water sloshing out.

It was Goldberg, clinging to hope that he could become involved in some way, who planted the seed with Drake’s DreamCrew. “Inside a 30-second conversation of ‘this existed,’ we were all in,” Gonzales said of taking it to the rapper and his manager Adel Nur, who’s often called Future the Prince. “‘How will we become involved?’”

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