Husband and wife culinary team sell Asian food business The Spice Tailor to Premier Foods for £44m
- Food author Anjum Anand and husband Adarsh Sethia founded the firm in 2010
- The brand is obtainable in major grocers including Sainsbury’s, Tesco, Asda and Morrisons and is anticipated to hit sales of £17.3m this yr
A pair banked a handsome windfall after Premier Foods bought their Indian and Thai meal kit brand The Spice Tailor for £43.8m.
Food author and TV chef Anjum Anand and husband Adarsh Sethia founded the business in 2010.
They each own between 25pc and 50pc, putting them in line for a payout from Premier of no less than £21.9m.
Food author and TV chef Anjum Anand, pictured, and husband Adarsh Sethia founded the business in 2010
The Sharwood’s and Loyd Grossman sauces owner may even pay as much as £28.7m over the acquisition price depending on Spice Tailor’s performance.
The business makes products including a Mangalore Roasted Coconut curry that will be cooked in three steps.
The brand is obtainable in major grocers including Sainsbury’s, Tesco, Asda and Morrisons and is anticipated to hit sales of £17.3m this yr.
Anand, 50, has published six cookbooks and her TV appearances led to her being dubbed ‘the Nigella Lawson of Indian cuisine’. Anand and Sethia said they were ‘very happy’ on the takeover and that Premier Foods is a ‘perfect fit’ for his or her business.
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