The pinnacle of Instagram has suggested that users’ behaviour is in charge for the much-criticised recent changes to the app.
In recent days, there was intense and public backlash to a variety of changes made on Instagram, including a switch towards video over photos, a re-design that makes posts greater, and an intense deal with recommendations that hides content from friends and shows posts from other people as a substitute.
Adam Mosseri, the top of Instagram, initially tweeted a video by which he said that a few of the more controversial features were tests, and admitted that that they had not yet gone well. But he said that the app was committed each to moving away from photos and to its suggestion tools.
Now in a thread of other tweets, he suggested that those recommendations were being shown partially because people’s friends weren’t posting enough content.
He said that he could be keen for more content from friends to indicate but that there was not enough “growth” there.
He didn’t explain why that meant that Instagram couldn’t show more posts from friends within the feed, because it once did.
He also didn’t address the indisputable fact that Instagram controls the algorithm that decides which posts show within the feed, and thus could presumably opt to encourage users to post more into that feed by showing their content more often.
“One thing I hear quite a bit is people asking to see more friend content in Feed. I’d love for there to be more friend content in feed, but all the expansion in photos and videos from friends has been in stories and in DMs,” he wrote in a series of tweets.
“We’ll proceed to indicate photos and videos from friends towards the highest of Feed each time we are able to, but the very best solution to sustain with friends appears to be with the opposite parts of Instagram.
“That said, if you need to make sure that to never miss anything from a friend, or from any account for that matter, add that account to your Favorites and we are going to show their feed posts at the highest of Feed.”
In his earlier video, Mr Mosseri also identified that it was possible to “snooze” recommendations and leave space for more content from friends. That is finished by clicking the “X” within the corner of any suggestion and choosing the choice to cover similar posts – but that can only work for 30 days, after which the posts will return.