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Kanye West is buying social media app Parler, company says


Kanye West, the rapper and designer who’s now legally generally known as Ye, is claimed to be on the verge of shopping for social media app Parler just days after he was faraway from mainstream platforms like Instagram and Twitter for anti-Semitic posts.

Parlement Technologies, the parent company of Nashville-based Parler, said it expects the deal to be accomplished later this yr. The corporate, which has raised about $56 million till date, didn’t say how much Ye can pay for the acquisition.

Parler, which launched in 2018 as a social media app that billed itself as one which allowed largely unmoderated content in contrast to Twitter and other platforms, was recently reinstated on Google and Apple’s app stores after being removed following the US capitol riots in January 2021.

Ye’s bizarre comments in recent weeks about Jews has coincided with the top of his corporate partnership with apparel retailer Gap.

Adidas, the German-based sporting goods giant which sells Ye’s apparel line, has announced that it has put the partnership under review.

The rapper has also had problems with major social media platforms, being restricted a variety of times.

The rapper and designer generally known as Ye has come under fire for anti-Semitic remarks.Getty Images

Most recently, West was locked out of his Instagram by Facebook parent Meta Platforms for posts that online users condemned as anti-Semitic. He then moved to Twitter, posting for the primary time in two years.

“In a world where conservative opinions are considered to be controversial now we have to be sure that now we have the appropriate to freely express ourselves,” Ye said in an announcement.

Ye appeared to have joined Parler on Monday and had about 91 followers on the time of the announcement.

The American rapper had announced in 2020 that he would run for president in an apparent challenge to former President Donald Trump, but later pulled out.

Parler has also garnered traction from supporters of Trump.

Last month Parler created a latest parent company, Parlement Technologies, as a part of an overhaul.

Ye has been suspended by Instagram and Twitter for his posts about Jews.Ye has been suspended by Instagram and Twitter for his posts about Jews.MediaNews Group via Getty Images

Ye’s remarks about Jews have landed the rapper in hot water.

In 2018, Ye allegedly professed his love for Adolf Hitler, telling TMZ that slavery was “a alternative.”

Van Lathan, the co-host of the “Higher Learning” podcast, said last week that Ye made the comments on camera but that his then-employer, TMZ, decided to censor the remarks.

Earlier this month, Ye was locked out of his Instagram account after sharing a since-deleted screenshot of a text exchange with Sean Love Combs, the rapper formerly generally known as Diddy.

Ye accused Combs of being “used” by “Jewish people.”

Last yr, Bloomberg reported that West had $122 million in money and stock in addition to billions more in other assets, including his apparel lines.

In 2020 alone, West made $191 million from royalties paid out by Adidas.

Parler was removed from the Google and Apple app stores following the Jan. 6, 2021 rioting at the US Capitol.Parler was faraway from the Google and Apple app stores following the Jan. 6, 2021 rioting on the US Capitol.REUTERS

In total, the Swiss bank UBS valued his sneaker and apparel business, over which West retains sole creative and ownership control, at somewhere between $3.2 billion and $4.7 billion last yr, in keeping with Bloomberg.

Last yr, West signed a 10-year take care of Gap, which predicts sales in excess of $1 billion of “Yeezy” apparel by next yr.

West’s “Yeezy Gap” line includes hoodies, t-shirts, and anoraks which can be offered at a more cost-effective price.

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