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Kelly Kay Green’s Grand Plan to Jump on the Field on the Super Bowl

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MIAMI GARDENS, Fla. — Hours after her audacious act, Kelly Kay Green peered into the jailhouse camera that was, for all she knew, her last likelihood to be noticed. She had gotten her lips done for this moment, fixed her makeup just so. Her eyes didn’t betray the distress inside.

She desired to be famous, so she had donned a specially made dress, chugged a Coors Light for courage and dropped onto the turf on the Super Bowl here in February 2020. Arrested almost immediately, she feared that her ambitions of web celebrity would lead only to an extended, cold night in lockup.

“In my head at the moment, I didn’t think I had made the news,” she said recently. “I used to be defeated.”

But Twenty first-century fame is quick to come back, quick to go, often premeditated and nearly at all times magnified in a digital world where dubious behavior and rank voyeurism collide. And so, propelled by a Super Bowl’s stardust and the whims of the web, Green opened her strategy to becoming a self-described “self-made millionaire” by the use of a misdemeanor and a Miami mug shot.

“I saw a chance to capitalize, and I saw the facility of virality,” Green, who turned 30 in June, said within the dispassionate tone of an executive.

But, she added, “I genuinely don’t know why individuals are so intrigued by it.”

What she knew instinctively, though, was that the inexplicably compelling could prove mightily lucrative. There was money to earn and a spotlight to seize, and people made up the surest route, in her judgment, to staying away from the Tennessee town where she had grown up and seen few opportunities.

The prospects of jail, a criminal record, shame or a ban from the N.F.L. didn’t trouble her. They were a component of the associated fee of doing business for a lady who had assumed as a baby that she would never grow to be famous so she never let herself imagine it.

But when Green lived in Los Angeles and got here into the orbit of the favored and the people striving to be next, she became enchanted by the facility of online fame. With people in Los Angeles mesmerized, she said, by her appearance and her Southern accent, she realized that, perhaps, she could grow to be a brand of 1.

She modeled, performed in online skits and hoped to be tagged in a single post or one other, but still frightened about whether she’d have the ability to pay her rent. When the YouTube personality Vitaly Zdorovetskiy floated the thought of Green’s running onto the sector through the Super Bowl, she swiftly agreed. (Zdorovetskiy didn’t reply to an email about Green’s assertion that they split the associated fee of her ticket.)

In her deliberate pursuit of fame, Green considered the whole lot: She chosen a seat near the sector, trained with a physical therapist to stay the landing, engaged a lawyer and acquired a Velcro-equipped dress she could strip away. She decided to not go nude due to risk of a more severe prosecution and “because I’m aware that there are kids on the market,” as she put it.

During a visit to Miami Gardens in June, she recalled how she had desired to make it to the 50-yard line from her end zone seat. She didn’t even make it to the 1.

She was not processed for hours, leaving her loads of time to brood over the chance that it had all been for nothing. What bothered her most while she waited was not her trespassing charge but that she wouldn’t be famous in spite of everything. An officer wouldn’t even allow her to smile for the mug shot she had so prepared for and anticipated.

After her release, though, a Day by day Mail photographer was waiting. Reunited together with her phone, she saw her Instagram statistics soaring. Her mug shot rocketed across the web. Followers multiplied, ultimately a whole lot of hundreds of them, with many wanting to pay for videos and pictures that were often on the very least suggestive. Invitations to high-profile parties arrived, too.

“Impulsively, I wasn’t just the new girl or the girl that ran on the sector,” she said. “I used to be a hot Instagram influencer that ran on the sector and had worldwide attention.”

She ignored those that criticized the stunt, partied on, mounted an aggressive marketing effort and eventually entered a program that left her and not using a trespassing conviction. She was getting the whole lot she wanted. She still hears in regards to the Super Bowl, and she or he is, to at the present time, proud.

She stays in high-end hotels and drives a luxury sport utility vehicle. She has began an agency to steer and manage other influencers. She doesn’t regret pursuing the highlight.

However the demons of fame, like loneliness and pressure, lurk, and she or he has come to resent a culture she discovered to be more transactional than she had imagined.

“All of those things that I wanted and I saw happening in L.A. — these events and hanging out with all of those celebrities and influencers — it looks so inviting and so glamorous, but I learned quickly that those events give me anxiety, being around people who find themselves just asking me what I can do and the way can I help them,” she said. “All of this stuff that Hollywood is, and can at all times be, that looked so appealing to me just turned me completely off from it.”

She moved back to Tennessee. She still has a duplicate of her mug shot.

Susan C. Beachy contributed research.

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