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LeBron James Launched His Own Media Company When the NBA Star Realized He Must Control His Own Narrative


As some of the famous athletes on the planet, LeBron James is used to having his every move scrutinized by the media. But after years of feeling misrepresented, the NBA star decided to take matters into his own hands by launching his own media company.

With over $300 million earned from the NBA alone, the business-savvy athlete has used his platform and influence to create content that tells his story in his own words.

Uninterrupted cofounders Lebron James and Maverick Carter | George Pimentel/Getty Images

James will not be latest to the business world. The NBA star has committed to quite a few endorsement deals and business ventures. Nonetheless, James entrance into the media world is probably his most impressive.

In 2014, the 37-year-old teamed up with business partner Maverick Carter to launch Uninterrupted, a digital media company that produces content focused on athletes and their stories. The multimedia platform allows athletes to attach with their fans by giving testimonials regarding their experiences without the interference of traditional media.

James and Carter selected the name Uninterrupted because they desired to create an area where athletes could connect with their fans and uninterruptedly tell their stories and experiences.

Why does LeBron James feel the necessity to regulate his narrative?

*{padding:0;margin:0;overflow:hidden}html,body{height:100%}img,span{position:absolute;width:100%;top:0;bottom:0;margin:auto}span{height:1.5em;text-align:center;font:48px/1.5 sans-serif;color:white;text-shadow:0 0 0.5em black}

><span>▶</span>” src=”https://www.youtube.com/embed/giVKx9vPGaY?feature=oembed” frameborder=”0″ allow=”accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture” allowfullscreen></iframe></p><p>In an interview with <a href=Sports Illustrated, James explains that he desires to have the ability to inform his story, in his own words, not only for himself but for his family too. “I got uninterested in media altering the narrative or picking whatever suits their narrative regarding what I used to be doing,” James explained. He feels that if the general public and the media will fashion a picture for you and your loved ones, it’s best to regulate it moderately than watch it play out. 

This sentiment is echoed in his statement about wanting to play within the NBA along with his sons. After James floated the concept, most individuals began speculating about his future. Nonetheless, with Uninterrupted, the media had no likelihood to miss coverage or provide false narratives about what he said.

As an alternative, LeBron was in a position to tell his story on his terms. Along with providing athletes with a platform to share their stories, Uninterrupted has produced various content. The corporate has released several documentaries and web series. 

James’ other business ventures: 

*{padding:0;margin:0;overflow:hidden}html,body{height:100%}img,span{position:absolute;width:100%;top:0;bottom:0;margin:auto}span{height:1.5em;text-align:center;font:48px/1.5 sans-serif;color:white;text-shadow:0 0 0.5em black}

><span>▶</span>” src=”https://www.youtube.com/embed/l7RamaS1irY?feature=oembed” frameborder=”0″ allow=”accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture” allowfullscreen></iframe></p><p>Along with Uninterrupted, James also has five other notable business ventures. These include a Beats by Dre partnership, production company SpringHill Entertainment, and investments in various firms like Blaze Pizza and Liverpool Football Club. He’s also invested in Boston Red Sox and Fenway Sports Group. Recently, James added a latest Pepsi Product to his ever-expanding business portfolio. </p><p>While some might even see the Ohio native’s  business ventures as one other method to earn cash, it’s clear the NBA star is using his platform and influence to create opportunities for himself and others. With Uninterrupted, he’s enabled the production of assorted projects, including The Shop. Initially available on HBO, LeBron and his team have moved the unscripted series to YouTube to succeed in a wider audience. Other projects produced through Uninterrupted include Fate of a Sport, Road to Discovery, HBCU’s Rising and more. </p><p>With multiple successful ventures under James’ belt, there is no such thing as a telling what he’ll do next. But one thing is obviously: He’ll proceed to inform his story on his terms.</p><p><strong>RELATED: Ray Allen Completely Dismisses LeBron James because the GOAT: ‘He Ain’t Even Great In All Those Categories’</strong></p></div></div><div class=

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