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LITTLE CAESARS® SCORES TOUCHDOWN WITH EXCITING NFL ANNOUNCEMENTS

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The Official Pizza Sponsor of the NFL reveals key star-studded partnerships, fan-engaging promotions, and charitable giving initiatives

DETROIT, Aug. 29, 2022 /PRNewswire/ — Little Caesars, the Official Pizza Sponsor of the NFL, is pulling out all of the stops by partnering with Super Bowl-winning quarterback Matthew Stafford, launching season-long pregame promotions, and specializing in giving back to underserved communities.  Earlier this summer, the third-largest pizza chain on this planet announced a multi-year partnership with the NFL. 


Los Angeles Rams Quarterback Matthew Stafford

“We’re really excited to work with Matthew Stafford for our debut because the Official Pizza Sponsor of the NFL,” said Greg Hamilton, senior vice chairman of promoting at Little Caesars. “As a frontrunner within the pizza business, it made perfect sense for Little Caesars to partner with a frontrunner on the sphere – probably the most recent Super Bowl champion quarterback. His relentless commitment to winning mirrors our relentless commitment to value, convenience, and quality.”  

The primary television spot will feature Los Angeles Rams quarterback Matthew Stafford in a training camp setting with Little Caesars employees and football fans, all training for this season’s most significant play – securing Little Caesars pizza. The commercial was created in partnership with creative agency McKinney.

“Working with Little Caesars has been an excellent experience,” said Stafford. “I’ve had a whole lot of fun getting a sneak peek at among the amazing things they’ve planned because the Official Pizza Sponsor of the NFL, including this primary industrial. I’m excited to proceed my work with this brand and to enjoy their delicious pizza while doing so.”

Little Caesars can also be launching a brand-new promotion as a part of the partnership. The Pizza!Pizza!® Pregame will entice NFL fans to enjoy a pizza while watching their team without missing any game-time motion. When fans order their favorite Little Caesars items before any NFL game begins this season, they can be entered for a probability to win a wide range of football-related prizes and pizza-related perks, including tickets to Super Bowl LVII*. The Pizza!Pizza! Pregame promotion begins on the primary NFL regular season game day on September 8, with more details to be announced through Little Caesars social media channels and on LittleCaesars.com.

Each Little Caesars and the NFL have a protracted history of giving back to the community and this recent partnership includes a sturdy charitable giving component. The Little Caesars® Love Kitchen®, a restaurant on wheels, will visit key NFL event cities all year long, working in tandem with the league to present back by serving pizza to communities in need.  As well as, the 2 organizations will make significant monetary donations in these cities to assist provide ongoing support. Food insecurity is a component of the NFL’s concentrate on economic advancement as a part of the Encourage Change program.

The primary serving will happen on Wednesday, September 7 in Los Angeles through the Rams’ Kickoff week activities celebrating their Super Bowl win and the beginning of the 2022 season. Partnering with the Rams and the Thinkwatts Foundation, a corporation with a concentrate on community programming and grassroots activations, pizza can be served to roughly 500 people at Ted Watkins Park. As well as, a $125,000 check can be presented to the Thinkwatts Foundation.  The Little Caesars Love Kitchen has served nearly 4 million people within the 48 contiguous states and 4 Canadian provinces.

“One among our core values is giving back to the communities during which we do business,” said David Scrivano, president and CEO of Little Caesars. “Food insecurity impacts so many individuals in the USA, and the Love Kitchen helps to offer meals to those in need. We are proud to work along with the National Football League to construct on our legacy of community service.”

Several future Love Kitchen servings will happen in key NFL event cities.

Little Caesars revolutionized the pizza industry with HOT-N-READY® pizzas for convenient pickup and launched its first Super Bowl ad in 2020. The brand launched a recent digital ordering platform and delivery services in 2020 to make pizza nights much more accessible and convenient for families. Little Caesars is an ideal match for the greater than 100 million NFL fans who often watch football games and need their game-time meals quickly and simply – whether or not they select delivery, the exclusive Pizza Portal® pickup, or carryout. 

*Promotion Details: NO PURCHASE NECESSARY. A PURCHASE WILL NOT INCREASE YOUR CHANCES OF WINNING. Open to legal residents of the 50 United States (D.C.), 18 years of age and older. Void where prohibited. Promotion begins 9/8/22 at 7:00 PM ET and ends 1/8/23 at 8:29 PM ET. Entry only open during entry windows laid out in the Official Rules. Official Rules, prize descriptions and odds disclosure, can be available at littlecaesars.com/nfl starting on September 8, 2022. Sponsor: Little Caesar Enterprises, Inc., 2125 Woodward Avenue, Detroit, MI 48201. The NFL Entities haven’t offered or sponsored this Promotion in any way. 

ABOUT LITTLE CAESARS®

Headquartered in Detroit, Michigan, Little Caesars was founded by Mike and Marian Ilitch in 1959 as a single, family-owned restaurant. Today, Little Caesars is the third largest pizza chain on this planet, with stores in each of the 50 U.S. states and 27 countries and territories.

Known for its HOT-N-READY® pizza and famed Crazy Bread®, Little Caesars products are made with quality ingredients, like fresh, never frozen, mozzarella and Muenster cheese and sauce comprised of fresh-packed, vine-ripened California crushed tomatoes. Little Caesars is thought for product offerings and promotions similar to the Pretzel Crust pizza, Detroit-Style Deep Dish pizza, and the Crazy Calzony®. Moreover, the chain now offers 33 percent more pepperoni on its Classic pizza.

An exceptionally high growth company with greater than 60 years of experience within the $145 billion worldwide pizza industry, Little Caesars is continually searching for franchisee candidates to hitch our team in markets all over the world. Along with providing the chance for entrepreneurial independence in a franchise system, Little Caesars offers strong brand awareness with probably the most recognized and appealing characters within the country, Little Caesar.

SOURCE Little Caesars Pizza

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