Latest Yorkers who wish to get in shape for the summer will soon find a way to pay for an Equinox membership with cryptocurrency, The Post has learned.
The luxurious health club will change into the primary gym within the Big Apple to permit members to pay their membership fee in digital currency, a source told The Post on Sunday.
The gym is anticipated to announce the choice to simply accept crypto payments on Monday.
Equinox wants to satisfy members “where they’re each digitally and physically” and is partnering with BitPay, a serious bitcoin and crypto payment service, the source said.
The choice comes as gyms have all but recovered from their major pandemic slump. Equinox said sales were up 122% in Q1 when put next to Q1 in 2019 and Crunch gyms told The Post its sales are up 60.9% in Q1 in comparison with the identical time-frame.
Equinox, which costs upwards of $250 per thirty days, is hardly the primary luxury brand to start out allowing customers to pay in cryptocurrency.
In March 2021, Tesla CEO Elon Musk said anyone within the US could pay for his or her electric vehicle in Bitcoin, and he even began accepting Dogecoin for Tesla merchandise.
Based on a source, Equinox is partnering with crypto payment service BitPay.REUTERS/Dado Ruvic/File Photo
Last summer, the San Jose Sharks became the primary NHL team to permit fans to make use of Bitcoin to purchase season tickets and suite leases.
This past February, Uber CEO Dara Khosrowshahi said the ride-hailing app will “absolutely” accept cryptocurrency as payment in the longer term.
Even Fidelity announced last week that it created a way for staff to funnel a few of their 401k contributions to Bitcoin.
Equinox’s decision comes at a turbulent time for Bitcoin, which could soon slump to $30,000 as investors move money from speculative assets to safer bets, market watchers told The Post in April.