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Mark Cuban on the habit all 30-somethings have to succeed

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For those who cannot provide you with a Recent Yr’s resolution, Mark Cuban has you covered.

On Sunday, the Dallas Mavericks owner told Bill Maher on the “Club Random” podcast that everybody over 30 ought to be reading every single day. Otherwise, they’re limiting themselves and their profession, he said.

“Any person 40 and over, even 30 and over, in the event you’re not reading, you are f—ed… because you are not expanding your mind,” Cuban said. “I tell my kids… ‘Any person who doesn’t read lives one life, anyone who reads a limiteless variety of lives.'”

Seems, Cuban is onto something. A 2016 study conducted by Yale University School of Public Health researchers found reading half-hour a day helped participants 50 and older survive average two years longer than their non-reading counterparts, no matter health, wealth, gender and education.

Cuban himself is an lively reader. In 2018, he told CNBC Make It he reads 4 to 5 hours per day studying national and native news, emails and technology research.

And seems Cuban’s two older daughters picked up his affinity for reading — or at the very least were bribed into it. Once they were younger, each girls can be rewarded with “shoes or whatever they wanted” after they read a certain variety of pages, Cuban said. Then, the family could have conversations about what they read.

But Cuban said he needed to adopt a special strategy for his son, now 13, who doesn’t prefer to read. Cuban was fearful his son’s ambivalence toward books would “hurt him long run” — until he realized his son was learning in alternative ways.

“They eat a number of information [online],” Cuban said. “The challenge wasn’t a lot, are they learning? …The challenge for me was understanding how they learn.”

After noticing his son was picking up business concepts like gross margins and royalties from watching YouTube and TikTok videos, Cuban realized the platforms could act as parenting tools.

“[Tiktok] is the most effective parental tool on the earth because… [it’s] artificial intelligence based off of what you watch,” Cuban said on the podcast. “So, if I would like to know what my kids are into, I just have a look at their TikTok feeds.”

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