By changing the best way he shopped, journalist Harry Ingham was capable of make an enormous saving after seeing a hack on the MoneySavingExpert website. As the fee of living crisis continues, and inflation sits at nine percent, shoppers are being urged to crouch down in supermarket aisles to make substantial savings.
Consumer experts at MoneySavingExpert.com, which was founded by Martin Lewis, have identified the straightforward one second hack of crouching down.
The idea goes that supermarkets are likely to put the costliest (and most profitable) items inside the customer’s eyeline. But cheaper and own brand items can often be found on the underside shelf.
Reporter Harry Ingham, from Hull Live, put this theory to the test to see if he could make savings.
He said: “I began with a household essential: I checked the value of top-shelf coffee versus bottom-shelf coffee and located that Douwe Egberts cost an eye-watering £5.90, while ASDA’s own brand was a mere £1.83. The teabags told an analogous story. The Pukka green tea on the highest shelf was £2.79, whereas ASDA’s own green tea was only 70p a box.
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“By the best way – to reply an obvious query you would possibly have, I compared like for like on size and weight – not only essentially the most and least expensive items. In this fashion, I discovered some stark price differences: for instance, a bathtub of top shelf Fage Greek yoghurt costs a whopping £4.50, while the underside shelf ASDA equivalent is priced at £1.50.
“I headed to the milk aisle – though on this occasion I made a decision to go dairy free. A carton of Califia Oat milk, found on the highest shelf, will cost you £2.65, whereas the ASDA oat milk, on the underside shelf, only costs £1.
“With butter, meanwhile, a middle-shelf pack of Lurpak will set you back by £3.50, whereas a bottom shelf tub of I Cannot Consider It’s Not Butter is just a pound.”
Harry found that the speculation had been proven correct after finding cheaper alternatives on the underside shelves in all food categories across the supermarket.
Moreover, jams and preserves, similar to Bonne Maman, were retailing at £2, while the ASDA jam on the bottom shelf was being sold for less than 85p. Similarly, Pip and Nut peanut butter was on the highest shelf at £3 whereas the £1.20 ASDA brand was at the underside.
fizzy drinks, Harry found that Coca Cola got here in at £1.77, while the underside shelf Smartprice cola was priced at 20p.
He concluded: “Adding the entire prices together, the entire cost of your higher shelf basket would come out at £51.78. Should you opted for the lower shelf alternatives, your basket would only cost £16.82. Yes, you read that right. Just by shifting your gaze to the underside of the supermarket shelves, you might save £34.96.
“Some people might say, well, you get what you pay for – and a few products might be of a better quality than others. But with the fee of food soaring, others may be surprised to learn just how much you possibly can save by dropping down a shelf or two.
“So, as prices proceed to rise, next time you head out to do your weekly shop, regulate the lower shelves. You may just save a fortune.”