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MasterChef star issued legal letter by Elle MacPherson

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MasterChef star hit with legal letter from Elle MacPherson’s complement brand WelleCo after he replicated her products for a bargain price

Former MasterChef star Jimmy Seervai has revealed that he has been issued a legal letter from Elle Macpherson’s WelleCo.

The chef, who has reinvented himself as a successful dietary supplements manufacturer, said Macpherson is upset after he began selling replicate version of her complement products at a bargain price.

The Each day Telegraph reported that Macpherson claims her famed ‘beauty wellness’ line has the flexibility to ‘liberate’ customers ‘to live the life they’ve longed for’.

Former MasterChef star Jimmy Seervai has revealed that he has been issued a legal letter from Elle Macpherson’s WelleCo

Nonetheless, Seervai believes the brand ‘mostly liberates its customers from their hard-earned money’.

Seervai, who founded and operates the supplements business Life Botanics out of Nowra, has been drowning in litigation threats since he launched his thriving company in March.

In September, he received a stop and desist letter from lawyers demanding he stop producing a complement similar to Macpherson’s Super Elixir and Greens Elixir that retails for about $24.95, a fraction of WelleCo’s $88.

The chef, who has reinvented himself as a successful nutritional supplements manufacturer, said Macpherson (pictured) is upset after he began selling replicate version of her supplement products at a bargain price

The chef, who has reinvented himself as a successful dietary supplements manufacturer, said Macpherson (pictured) is upset after he began selling replicate version of her complement products at a bargain price

Seervai maintains that each one most important players within the supplements sector like WelleCo, Swisse and Natures Way, all outsource the production of their products to manufacturers like him.

He told the publication that he’d made products for all 4 of those brands – all of whom were compelled to post their ingredients online, meaning there may be full transparency within the sector.

‘All of them imagine that with these products they’ve invented something on par with the Covid vaccine,’ Seervai said.

In September, he received a cease and desist letter from lawyers demanding he stop producing a supplement identical to Macpherson's Super Elixir and Greens Elixir that retails for about $24.95, a fraction of WelleCo's $88.

In September, he received a stop and desist letter from lawyers demanding he stop producing a complement similar to Macpherson’s Super Elixir and Greens Elixir that retails for about $24.95, a fraction of WelleCo’s $88.

'They all believe that with these products they've invented something on par with the Covid vaccine,' Seervai said. Pictured is Elle MacPherson

‘All of them imagine that with these products they’ve invented something on par with the Covid vaccine,’ Seervai said. Pictured is Elle MacPherson

‘They have not. They’re replicating what everyone seems to be doing, but just putting a special spin on it.’

Jimmy rose to fame back in 2010 when he appeared as a contestant on MasterChef.

He’s now the daddy of 5 and is considered one of the important thing players within the complement range in Australia.

Each day Mail Australia has reached out to each parties for comment. 

Seervai maintains that all main players in the supplements sector like WelleCo, Swisse and Natures Way, all outsource the production of their products to manufacturers like him. Jimmy pictured with actress and Life Botanics brand ambassador Jodi Gordon

Seervai maintains that each one most important players within the supplements sector like WelleCo, Swisse and Natures Way, all outsource the production of their products to manufacturers like him. Jimmy pictured with actress and Life Botanics brand ambassador Jodi Gordon 

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