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Match Group rolls out campaign to stop romance scams


Match Group Inc., the parent company of popular dating apps Tinder, Hinge and Match, has rolled out a latest campaign to warn and inform daters about online romance scams. 

The corporate said Tuesday that users across Tinder, Hinge, Match, Loads of Fish, Meetic and OurTime in greater than 15 countries would begin to receive messages alerting them to suggestions and customary behaviors to observe out for help discover possible online fraud.

The guidelines were created with the help of law enforcement and financial exploitation experts. They’ll be displayed via an in-app message on Tinder and Meetic, whereas Match, Hinge, Loads of Fish and OurTime users can be sent notifications.

The Match Group Inc. application on a smartphone arranged in Saint Thomas, Virgin Islands, United States, on Friday, Jan. 29, 2021. 
(Photographer: Gabby Jones/Bloomberg via Getty Images)


Match Group noted that its brands had previously taken steps to assist prevent scams or fraud, including the introduction of selfie verification and video chat to sending popup messages with safety suggestions if certain language is detected in conversations between users.

Citing the Federal Trade Commission, the discharge highlighted that romance scams reported within the U.S. lead to higher losses than another style of scam, with greater than $300 million in losses every year.

Matches on Hinge

“As a former detective and special agent, I do know firsthand how scammers lure unsuspecting individuals into giving personal information and ultimately money – including preying on those searching for love or companionship,” Buddy Loomis, senior director of law enforcement operations and investigations at Match Group, said in a press release. “It’s the rationale we’re committed to investing in constructing the security tools available to users by leveraging technology and resources that aim to assist users protect themselves from the harms on the planet around them and make safer connections.”

The Match dating application is displayed on an Apple Inc. iPhone in an arranged photograph taken in Washington, D.C., U.S., on Monday, Nov. 5, 2018. 

The Match dating application is displayed on an Apple Inc. iPhone in an arranged photograph taken in Washington, D.C., U.S., on Monday, Nov. 5, 2018. 
(Photographer: Andrew Harrer/Bloomberg via Getty Images)


Among the many list of suggestions for users written by Match Group, investigators and victim advocates: 

  1. Stay on the app when attending to know a latest connection. If a match desires to move platforms but doesn’t want to satisfy up or video chat, it’s a red flag.
  2. Make certain to confirm your profile and look out for verification checks on matches.
  3. If a latest love interest is supplying you with crypto or investment advice, there’s a high probability that it is a scam. In response to experts, scammers can even use techniques to give attention to how a big sum of returns could improve your life or what you would do with this latest money.
  4. Scammers play on users’ heartstrings, telling stories of desperation where money is involved.
  5. Online scams have evolved as platforms have change into more accessible, with bad actors often playing the long game. Never send or receive money via a wire transfer, money order, currency exchange, gift card or investment with someone you have never met in person.

Julia Musto is a reporter for Fox News and Fox Business Digital. 

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