Mercedes Benz plans to charge owners of its upcoming line of pricey electric cars a subscription fee of $1,200 a 12 months to spice up their ability to speed up quickly, based on a report.
The subscription package, designed for Mercedes’ upcoming EQ all-electric models, resembles Tesla’s “Ludacris mode” introduced in 2016, which provides drivers an acceleration boost for a one-time fee of $10,000.
The move comes just months after BMW sparked outrage over attempting to charge a monthly fee for heated seats, marking what might be the onset of an auto industry trend towards paid subscriptions for features that drivers have long considered standard.
Automobile magazine The Drive first spotted an “Acceleration Increase” subscription package marked as coming soon on Mercedes’ website. The package offers a 0-60 acceleration increase of up to 1 second, in addition to improved torque and engine output for all EQ models.
The package will only cost automotive owners the equivalent of $100 a month.
Mercedes’ website promoting the subscription package.
Similar performance improvements would typically cost well over $1,200 if paid for entirely upfront, based on gearpatrol.com, however the move towards subscriptions for automotive features means owners won’t give you the chance to resell a vehicle for its features, as they’d if the features were inbuilt.
If automotive feature subscriptions catch on, they might unlock billions of dollars a 12 months in revenue from the motor industry, The Post reported in August.
“That is where we’re headed. You’re gonna need a subscription to do anything in your automotive. Wish to connect your phone? $20 a month. Wanna go in reverse? That’s an additional $300, please,” one Twitter user complained.
One other wrote, “@MercedesBenz this must stop. Subscriptions for performance out of your automotive is just ripping people off. Everyone must let Mercedes (by extension, the industry) know this isn’t acceptable.”
BMW faced a lot backlash in July for attempting to charge $18 a month for heated seats that the corporate released a public statement defending the choice.
The statement read partially: “This provides customers the potential for adding latest software-based functionality and a level of flexibility in that they’ll give you the chance to check, after which determine whether or not to buy a vehicle feature that was not initially available on the time of the unique vehicle purchase.
Mercedes has not responded to The Post’s request for comment.