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Meta has been secretly testing a competitor to Twitch for 2 years, report says


Meta appears to be testing a latest livestreaming platform that might rival Twitch.

The brand new product, called Super, would let users host interactive livestreams for ad revenue. The project continues to be in relatively early stages, having been tested with fewer than 100 creators, but has been in continuous development since 2020.

A Bloomberg report from two years ago characterised the platform as akin to Cameo, the service that enables people to pay celebrities for custom messages and interactions.

Creators would have also been in a position to sell merchandise or other products alongside the livestream.

Meta is currently allowing creators to request access on to the positioning, which shall be separate to Instagram, Facebook, or any of the opposite products that the social media giant currently has, a spokesperson told Insider.

“It is a standalone project,” the Meta spokesperson said about Super. “Without delay, it’s web only.

“They’ve been testing it very quietly for about two years. The tip goal is ultimately creating the subsequent standalone project that may very well be a part of the Meta family of products.”

The platform has passed through different iterations as Meta looks to monetise it, including a possible sponsorship model, the spokesperson said. Fans would give you the chance to pay for extra features within the streams, and leave suggestions.

Creators would keep 100 per cent of the revenue earned from this technique, avoiding any criticism that will be levied at Meta for taking too hefty a cut of revenue, as has happened prior to now.

Meta has paid creators between $200 and $3,000 to make use of the feature for half-hour, in line with Insider.

This news comes as Meta reports its first ever drop in revenue amid a looming global recession.

The corporate issued a depressing forecast for its third-quarter, with revenue expected between $26bn and $28.5bn – lower than the $30.52bn analysts had expected.

The corporate also reported mixed results for user growth, with monthly lively users on Facebook only increasing by one per cent at 2.93 bn.

Meta founder Mark Zuckerberg has been critical of staff during this era. “Realistically, there are probably a bunch of individuals at the corporate who shouldn’t be here,” he told employees.

“A part of my hope by raising expectations and having more aggressive goals, and just form of turning up the warmth a bit bit, is that I believe a few of you would possibly resolve that this place isn’t for you, and that self-selection is OK with me.”

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