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MrBeast draws hundreds to YouTube star’s latest burger joint at American Dream mall


1000’s of ravenous fans of popular YouTube personality MrBeast swarmed a Latest Jersey mall over the Labor Day weekend for the opening of his first burger joint.

Greater than two thousand camped out on the American Dream mall overnight Saturday for the possibility to satisfy their idol Jimmy Donaldson, the Kansas-born YouTube sensation with greater than 100 million subscribers.

One fan tweeted: “If anyone is curious how the MrBeast overnight within the mall for a burger thing goes… I just taught a 4:30am, half hour stretch class on the ground of the mall to a gathering crowd of individuals.”

One other tweeted on Sunday at 5:10 AM that she “tried to sleep on a gallon of water.”

Tens of hundreds more descended on the sprawling East Rutherford, NJ mall Sunday, some from as distant as Nebraska and Denmark, to sample his MrBeast Burgers, in response to tweets.

The MrBeast Burger opened its first brick-and-mortar eatery at American Dream on Sept. 4.@americandream

An enormous crowd of people inside the mall.Some 2,000 people stayed overnight within the mall to be first in line for the restaurant opening.@MrBeast

The 24-year-old YouTuber, known for gifting away thousands and thousands of dollars to those in need via his charity, Beast Philanthropy, and for his high-stakes competitions and tournaments, has the fifth-highest circulation on the platform.

The huge turnout for MrBeast Burger’s first brick-and-mortar location even surprised the entrepreneur, who tweeted a photograph of the crowds and suggested people avoid the packed mall and return on Labor Day. 

“I feel pretty good about serving all you but anyone else coming idk perhaps come tomorrow/later tonight haha,” Donaldson tweeted.

Fans who did make it to the third-floor hot spot Sunday were handed wristbands after they arrived and the eatery stayed open two hours past its 10 pm closing time, the mall operator said in a press release.

Others left with grumbling stomachs, tweeting photos of their wristband numbers that were as high as 17,941 and 18,113.

B boy biting into a burger.Fans from as distant as Nebraska and Denmark got here to the opening.@americandream

The ribbon cutting at American Dream.The ribbon cutting at American Dream.@americandream

The smashed burgers are nothing fancy but have turn out to be a national obsession for his followers. MrBeast Burger opened as a delivery-only concept in December 2020 and has grown to some delivery-only 1,700 locations, in response to a press release.

One McDonald’s franchisee tweeted, “Wow, quite a powerful opening for a restaurant.” 

The timing couldn’t be higher for MrBeast’s landlord, the second largest mall within the country.

American Dream opened shortly before the pandemic began after which struggled through the outbreak to remain afloat with delayed retail openings, barely making its debt payments earlier this yr.

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