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MTN DEW® and NBA® 2K23 GET AN ASSIST FROM HOOPS LEGEND, SHAQUILLE O’NEAL, AS THEY TEAM UP TO OFFER FANS A MILLION DOLLARS IN SWAG

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Recent MTN DEW® NBA® 2K23 Player’s Pack Bundle might be available to fans who order Papa Johns pizza and MTN DEW providing the possibility to unlock in-game perks

PURCHASE, N.Y., Sept. 8, 2022 /PRNewswire/ — MTN DEW® and NBA® 2K23 are dropping a gaming-ready bundle at Papa Johns just in time for the discharge of NBA® 2K23 on September 9. With an assist from basketball legend Shaquille “Shaq” O’Neal, MTN DEW and NBA® 2K23 are tipping off a next-level unboxing experience at Papa Johns, with a limited-edition MTN DEW NBA® 2K23 Player’s Pack Bundle that can treat fans with a probability to unlock as much as one million dollars’ price of in-game swag.

Recent MTN DEW® NBA® 2K23 Player’s Pack Bundle at Papa Johns will give players a probability to unlock as much as one million dollars’ price of in-game swag

“I’m so excited to team up with MTN DEW and NBA® 2K23 to create the final word gaming bundle at Papa Johns,” said Shaq, sports analyst and Naismith Memorial Basketball Hall of Famer. “Fans can earn amazing in-game perks in the brand new NBA® 2K23 by pairing their favorite pizza with a refreshing MTN DEW – what’s higher than that?!”

Fans who purchase the MTN DEW NBA® 2K23 Player’s Pack Bundle might be eligible to “ball with one of the best” and level up their in-game experience with every purchase of a big 3-topping pizza and (2) 20 oz. MTN DEW bundle. Upon purchase, fans can visit DEWxPapaJohns.com to upload their receipt and unlock the possibility to redeem exclusive NBA® 2K23 swag while supplies last.

Bundle swag is a group of 200,000 unique locker codes, which incorporates:

  • Locker code Team Packs with Shaquille “Shaq” O’Neal, Klay Thompson, Zach LaVine and Zion Williamson (players can select 2x)

  • Emerald Tier Cards

  • 1-hour 2XP Coin

  • 30 total MyPLAYER Skill Boosts (five each of the six categories)

Fans following MTN DEW on social media may also get a primary have a look at the MTN DEW NBA® 2K23 Player’s Pack Bundle video content featuring Shaq. While each Papa Johns and PepsiCo have longstanding relationships with Shaq, this digital content marks a primary for the partnership.

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“MTN DEW has an extended history within the gaming space and it is also the official soft drink of the NBA,” said Scott Finlow, CMO of PepsiCo Global Foodservice. “We’re excited to deliver this unique offering at Papa Johns, giving fans a first-of-its-kind unboxing experience.”

The MTN DEW NBA® 2K23 Player’s Pack Bundle, which incorporates a big 3-topping Papa Johns pizza and (2) 20 oz. MTN DEW bundle, starts at $17.99 and might be available for retail sale until October 14, 2022. To unlock the million dollars’ price of swag, eligible fans have to be 18 years of age or older and U.S. residents to participate. There’s a limit of 5 codes per person throughout the giveaway period.

Because the official soft drink of the NBA, MTN DEW will level-up the sport with the addition of latest half court designs in The City featuring the brand’s lineup of daring flavors, big-name NPCs, challenges on social media for real-life prizes, and rather more. Players may even earn in-game endorsements from MTN DEW for his or her MyPLAYER upon completing challenges tied to DEW-branded NPCs. The MTN DEW 3-Point Contest will return for the second consecutive 12 months, together with The DEW Zone and everybody’s favorite DEW Zone Balls.

For Official Offer Terms & Conditions, including the way to participate, prize details, and restrictions, visit DEWxPapaJohns.com and follow @MountainDew on Twitter, Facebook and Instagram.

About 2K

Founded in 2005, 2K develops and publishes interactive entertainment for video game consoles, personal computers, and mobile devices, with product availability including physical retail and digital download. The Company is home to many talented development studios, including Visual Concepts, Firaxis Games, Hangar 13, Cat Daddy Games, thirty first Union, Cloud Chamber and HB Studios. 2K’s portfolio currently includes several AAA, sports and entertainment brands, including global powerhouse NBA®️ 2K; renowned BioShock®️, Borderlands®️, Mafia, Sid Meier’s Civilization®️ and XCOM®️ brands; popular WWE®️ 2K and WWE®️ SuperCard franchises; in addition to the critically and commercially acclaimed PGA TOUR®️ 2K. Additional details about 2K and its products could also be found at 2K.com and on the Company’s official social media channels. 2K is a publishing label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO).

About MTN DEW

MOUNTAIN DEW®, a product of PepsiCo North America Beverages, is the No. 1 flavored carbonated soft drink within the U.S. With its one-of-a-kind citrus taste, MOUNTAIN DEW exhilarates and quenches with every sip. Along with the unique MOUNTAIN DEW and DIET MOUNTAIN DEW®, the everlasting DEW® product line includes MTN DEW® KICKSTART™, MOUNTAIN DEW® CODE RED®, MOUNTAIN DEW VOLTAGE®, MTN DEW® Zero Sugar, MTN DEW MAJOR MELON®, MTN DEW MAJOR MELON Zero Sugar, MTN DEW SPARK™ and MTN DEW SPARK Zero Sugar. For more information, try www.mountaindew.com, www.facebook.com/mountaindew or follow on Twitter @mountaindew.

About PepsiCo

PepsiCo products are enjoyed by consumers a couple of billion times a day in greater than 200 countries and territories world wide. PepsiCo generated greater than $79 billion in net revenue in 2021, driven by a complementary beverage and convenient foods portfolio that features Lay’s, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. PepsiCo’s product portfolio features a wide selection of enjoyable foods and beverages, including many iconic brands that generate greater than $1 billion each in estimated annual retail sales.

Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with PepsiCo Positive (pep+). pep+ is our strategic end-to-end transformation that puts sustainability and human capital at the middle of how we’ll create value and growth by operating inside planetary boundaries and provoking positive change for planet and other people. For more information, visit www.pepsico.com, and follow on TwitterInstagramFacebook, and LinkedIn @PepsiCo.  

About Papa Johns

Papa John’s International, Inc. (NASDAQ: PZZA) (“Papa Johns”) opened its doors in 1984 with one goal in mind: BETTER INGREDIENTS. BETTER PIZZA.® Papa Johns believes that using prime quality ingredients results in superior quality pizzas. Its original dough is product of only six ingredients and is fresh, never-frozen. Papa Johns tops its pizzas with real cheese constituted of mozzarella, pizza sauce made with vine-ripened tomatoes that go from vine to can in the identical day and meat freed from fillers. It was the primary national pizza delivery chain to announce the removal of artificial flavors and artificial colours from its entire food menu. Papa Johns is co-headquartered in Atlanta, Ga. and Louisville, Ky. and is the world’s third-largest pizza delivery company with greater than 5,500 restaurants in 49 countries and territories as of Dec. 26, 2021. For more information in regards to the Company or to order pizza online, visit www.PapaJohns.com or download the Papa Johns mobile app for iOS or Android.

Media Contacts
Christina Panta, cpanta@golin.com   
Rena Daum, rena.daum@pepsico.com

(PRNewsfoto/PepsiCo)

(PRNewsfoto/PepsiCo)

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SOURCE PepsiCo

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