NBA Crossover All-Star Fan Event
The league made the announcement on Thursday, December 1.
All-Star Weekend will happen in downtown Salt Lake City from February 17-19, 2023.
The league said that NBA Crossover is its “premier” fan event and can “showcase the intersection of basketball and culture through the art, fashion, music, technology and entertainment that surround today’s game.”
The NBA today announced that tickets are actually on sale for NBA Crossover, an immersive fan event going down during NBA All-Star 2023 in Salt Lake City.
Tickets can be found at https://t.co/NG0xRo6ZLT and thru the NBA Events App.
— NBA Communications (@NBAPR) December 1, 2022
NBA Crossover shall be held on the Salt Palace. The 2023 NBA All-Star Game shall be played at Vivint Arena, home of the Utah Jazz.
The event may also “engage fans in its largest footprint to-date with immersive experiences, brand activations, live performances, NBA and WNBA appearances, limited edition merchandise and collectibles, art and memorabilia, apparel customization and more,” based on the league.
Tickets for the event start at $40 for adults and $20 for kids under the age of 12. Fans should purchase tickets through the NBA Events app and NBAEvents.com.
#NBAAllStar is coming to Salt Lake City Feb. 17-19 ⭐️
Be a component of the last word showcase of hoops and culture and get your tickets to NBA Crossover now!
— #NBAAllStar (@NBAAllStar) December 1, 2022
2023 NBA All-Star Game Coming to Utah
The Jazz and Salt Lake City were awarded the 2023 NBA event in the autumn of 2019.
“It’s my honor to announce the 2023 All-Star game will happen here in Salt Lake City,” NBA commissioner Adam Silver said on the time. “Big-time events in sports are a part of the DNA of this state and on this city.”
The Jazz originally submitted the bid for the sport in February 2018. The team partnered with the Utah Sports Commission, the State of Utah, Salt Lake City and County, the Utah Office of Tourism, and Visit Salt Lake of their submission.
— #NBAAllStar (@NBAAllStar) February 21, 2022
Former Jazz majority owners, the Miller family, and the Jazz organization undertook a $125 million renovation of Vivint Smart Home Arena in the summertime of 2017 to enhance the fan experience, and with All-Star Weekend in mind.
“Our estimation might be between $45-50 million in impact,” Former Utah governor Gary Herbert said. “The economic profit and what it’s going to ripple through the economy is critical.”
Tens of hundreds of thousands of television viewers and a whole bunch of hundreds of thousands of social media impressions will bring a lift to Utah’s tourism industry.
Officially official. The All-Star game returns to Salt Lake City in 2023. pic.twitter.com/xBbM1ALEVh
— Ben Anderson (@BensHoops) October 23, 2019
“The world shall be watching,” Herbert said.
“The actual bid was incredibly thorough,” Silver said, “It’s the tradition of hosting big events and sporting events in Salt Lake City.”