NEW YORK — The National Basketball Association (NBA) today announced the second installment of NBA Launchpad, the league’s initiative to source, evaluate and pilot emerging technologies that advance the NBA’s top priorities on and off the court. Given the success of the platform in advancing key basketball priorities during its inaugural 12 months, the 2023 NBA Launchpad is expanding to discover emerging fan experiences at home and in NBA arenas.
Starting today, firms and entrepreneurs can apply to NBA Launchpad by submitting innovations that address one among six priority areas:
• Basketball: Soft Tissue Injury Prevention and Recovery, Healthy Playing Habits in Youth Basketball, Disrupting the Game (Open Category)
• Fan Experience: Game Production and Viewing Experience, In-Seat Experience, Sports Betting Experience
Following a rigorous evaluation process, chosen applicants will take part in a six-month R&D project inside the NBA’s ecosystem. As a part of NBA Launchpad, firms and entrepreneurs will receive access to NBA resources, hands-on support and other unique incentives to develop future technologies. On the conclusion of this system, Launchpad firms will present to NBA executives, strategic partners and investors during Demo Day at NBA Summer League.
Description of 2023 Priority Areas:
Soft Tissue Injury Prevention and Recovery
Soft tissue injuries comprise over 50% of all injuries resulting in missed games in NBA players and may impair performance, limit playing time, and disrupt a profession. The NBA is looking for solutions that enhance how we handle soft tissue injury risk and recovery. Technologies that predict, prevent or rehabilitate soft tissue injuries will keep our players on the court and embolden them to play with a lower risk of injury.
Healthy Playing Habits in Youth Basketball
To advertise a healthy and positive youth basketball experience, the NBA and USA Basketball Youth Guidelines provide age-appropriate recommendations for youth basketball participation that: (a) establish sufficient time for rest and recovery, (b) promote organized and peer-led play (e.g., pick-up), and (c) reduce cumulative, high-density competitions. These standards are based on expert consensus and research to diminish the danger of injury while promoting skill development and long-term success in basketball.
To advertise healthy playing habits that may result in longer and more productive careers for our future stars, the NBA is looking for technologies that help grassroots players and coaches higher understand and manage their participation, with a deal with solutions that support the core principles of the Youth Guidelines.
Disrupting the Game (Open Category)
To proceed innovating the game, the NBA is looking for to discover world-class firms disrupting basketball priority areas, including player development, talent discovery, officiating and player health & wellness.
Enhancing Fan Experiences
Game Production and Viewing Experience
Because the media consumption landscape continues to shift, the NBA is looking for to proceed to innovate how the sport of basketball is produced, distributed and experienced. Technologies that create latest models for game production and distribution or introduce latest types of game viewership will allow for continued game innovation and can improve telecasts for NBA fans all over the world.
A fan’s seat is their home inside our arena and each moment during their journey is a chance to deepen their fandom. With a purpose to keep fans engaged and immersed in the sport, the NBA is looking for technologies that involve fans directly from their seats to create interactive business solutions and fan activations to reinforce the sport day experience.
Sports Betting Experience
Sports betting is growing in popularity as latest states legalize throughout the country, however the state-by-state rollout has stifled product innovation. We’re looking for technologies that make the experience of betting on the live game more engaging, more intuitive, and more enjoyable for our fans. Potential areas of interest include, but should not limited to, (a) dynamic “microbetting” opportunities, (b) interactive products allowing fans to suggest what they wish to bet, and (c) live game digital overlays to access betting accounts. Sportradar, the NBA’s Official Partner, will join the Advisory Board and help assess the technologies.
For more information on this system and to use for the 2023 cohort, please visit the NBA Launchpad website or email Launchpad@NBA.com.