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NBA takes minority QuintEvents stake in expanded partnership

Published:

  • NBA Experiences to supply player meet-and-greets, behind-the-scenes tours, concert events, golf outings and fashion shows
  • League extends Quint partnership dating back to 2010

The National Basketball Association (NBA) has taken a minority stake in QuintEvents as a part of an expanded take care of the event solutions company.

The pact designates Charlotte-based Quint because the league’s official experiences provider and sees the creation of the NBA Experiences platform, which can create bespoke on and off-court programming.

NBA Experiences goals to supply additional access to the league through a wide range of customised and immersive fan experiences at marquee events all year long, including All-Star weekend, the draft, Summer League and the Global Games. 

The premium packages will include access to NBA events alongside off the court programming equivalent to player and legend meet-and-greets, behind-the-scenes tours, concert events, chef’s tables, golf outings, fashion shows and hospitality hubs designed to succeed in fans globally.

The most recent tie-up expands on the NBA’s relationship with Quint which dates back to 2010. The corporate’s other sports partnerships include a tie-up with Dorna Sports, the operator of worldwide motorcycling series MotoGP.

“We’re thrilled to be joining forces with a world powerhouse just like the NBA,” said Brian Ruede, Quint president and chief operating officer. 

“The NBA brand combined with Quint’s experiential expertise, technology and international capabilities will make NBA Experiences the best-in-class fan engagement.”

Joseph Graziano, the NBA’s senior vp, head of worldwide event strategy and development, added: “QuintEvents has a proven track record for providing unparalleled experiences on the world’s most coveted events in sports and entertainment.

“Tapping into their expertise to form NBA Experiences will allow us to have interaction with NBA fans in recent ways and create lasting memories for years to come back.”

SportsPro says…

US sports leagues are deepening their ties with event firms with a purpose to offer more exclusive fan packages. In 2020, the National Football League’s (NFL) investment arm 32 Equity upped its stake in On Location Experiences to a reported 20 per cent as a part of the deal which saw the premium hospitality and travel business acquired by agency giant Endeavor for US$660 million.

The scale and value of the NBA’s minority stake in Quint has not been disclosed, but you’ll expect the league may have a more hands-on approach in operating the varied fan experiences.

One in every of the predominant goals of the partnership is to succeed in fans globally, so it is going to be interesting to see what approach the NBA and Quint take for every territory. North America’s pre-eminent basketball competition has been busy expanding its international footprint this 12 months, with the April opening of a recent office in Singapore growing its presence to fifteen markets worldwide.

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