NBC executives have had discussions about ending the network’s prime-time lineup at 10 p.m. and turning the hour over to local stations, in response to two individuals with knowledge of the talks.
Though no decision has been made, and NBC officials may eventually determine against making the move, the incontrovertible fact that it’s even a consideration reflects the declining influence and viewership totals for the most important broadcast networks as streaming entertainment has turn into ascendant.
In an announcement, the network said, “We’re all the time taking a look at strategies to be certain that our broadcast business stays as strong as possible. As an organization, our advantage lies in our ability to offer audiences with the content they love across broadcast, cable and streaming.”
The Wall Street Journal earlier reported the discussions.
If NBC, the broadcaster that placed landmark dramas like “ER” and “Law & Order” at 10 p.m., forfeited the hour, it will be a largely symbolic yet significant change to the American television landscape. For the autumn, NBC has nine hours of recent scripted dramas in its lineup. Six of those hours, consisting of all the prime-time lineup on Wednesday and Thursday nights, are from the superproducer Dick Wolf.
NBC’s most successful unscripted show, “The Voice,” in addition to shows from its newsmagazine franchise, “Dateline,” occupy six hours of the autumn lineup. Sunday night is devoted entirely to the National Football League.
With the autumn schedule set, the earliest NBC could turn its 10 p.m. hour into local programming can be greater than a yr away. There have also been discussions about taking NBC’s late-night franchise, “The Tonight Show,” and moving it up earlier, possibly to 11 p.m., a departure from its longstanding 11:30 p.m. time slot.
NBC has overhauled its corporate structure in recent times to reflect the brand new world order in entertainment. The corporate now not has an entertainment chairman solely for the printed network and the corporate’s television studio. Susan Rovner, the chairman of entertainment for NBC television and streaming, oversees programming selections for the printed network, cable networks like E! and Bravo, and for Peacock, the corporate’s streaming service.
Earlier this month, NBC also announced that it will take the long-running soap opera “Days of Our Lives” off network airwaves and move it exclusively to Peacock.
NBC has experimented with the ten p.m. slot before. In 2009, it turned over that point slot to Jay Leno. The experiment didn’t go well, and NBC soon returned scripted shows to that hour.