It has been rumoured for some time that Netflix could roll out its password-sharing block to more areas and this controversial and unpopular update has now been officially confirmed. Meaning thousands and thousands of users who currently enjoy bingeing on boxsets without paying a premium could have to succeed in for his or her wallets.
To assist ease the pain, Netflix will offer an option so as to add paid sharing which is cheaper than taking out a full plan but it’s going to still be an enormous blow to the 100+ million users that currently enjoy things totally free.
Confirming the news, Netflix said: “Later in Q1, we expect to start out rolling out paid sharing more broadly. Today’s widespread account sharing (100M+ households) undermines our long run ability to speculate in and improve Netflix, in addition to construct our business.”
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Netflix is clearly aware that this variation won’t be popular and so it’s attempting to soften the blow by adding features similar to easy ways to transer profiles to a recent account and with the ability to monitor devices using accounts.
“So we’ve worked hard to construct additional recent features that improve the Netflix experience, including the power for members to review which devices are using their account and to transfer a profile to a recent account. As we roll out paid sharing, members in lots of countries will even have the choice to pay extra in the event that they wish to share Netflix with people they don’t live with. As is the case today, all members will have the opportunity to look at while traveling, whether on a TV or mobile device.”
There’s currently no word on exactly which areas will likely be hit by these changes but we’re guessing that Netflix desires to clamp down on the strategy of sharing passwords the world over so do not be surprised to see it arriving within the UK in some unspecified time in the future in the longer term.
Together with announcing this password-sharing update, Netflix has also confirmed that it has bucked the trend by actually adding more subscribers to its service.
It was expected that Netflix could proceed to see numbers dwindle but that is not been the case.
The addition of exclusive movies similar to Glass Onion: A Knives Out Mystery and the Harry & Meghan documentary appears to have worked with over seven million people signing up.
Things can have also been boosted by the brand new advert-supported plan that now makes watching content just a little cheaper every month. Basics with adverts costs £4.99 which is £2 cheaper than the usual Basics plan.