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Netflix reveals plan to charge fees in password-sharing crackdown

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Netflix has announced that it would begin to crack down on password sharing originally of 2023. Customers who share their login credentials will probably be charged extra.

“After listening to consumer feedback, we’re going to offer the flexibility for borrowers to transfer their Netflix profile into their very own account, and for sharers to administer their devices more easily and to create sub-accounts (“extra member”), in the event that they wish to pay for family or friends,” Netflix said in its earnings call.

“In countries with our lower-priced ad-supported plan, we expect the profile transfer option for borrowers to be especially popular.”

Netflix has not announced how much the additional cost will probably be yet, however the tests that it has been conducting in Latin America suggest a 25 per cent increase, or as much as £4 per thirty days.

The video streaming company has been pushing to extend revenue after seeing a declinate of roughly 200,000 subscribers in the primary quarter and nearly 1,000,000 within the second quarter of this 12 months. That appears to have modified, with the corporate reporting a net gain of two.41 million subscribers within the third quarter. It is anticipated 4.5 million latest subscribers will take part the subsequent three months.

In addition to cracking down on password sharing, Netflix also recently announced an ad-supported tier called “Basic with Ads”, which is able to cost £4.99 a month within the UK and can launch on 3 November.

Users will find a way to observe content on TV and mobile devices, however the video quality will probably be limited to 720p/HD for each the Basic with Adverts and Basic plans, and there will probably be 4 to 5 minutes of adverts per hour.

At launch, adverts will probably be 15 or 30 seconds in length which is able to play before and through series and movies, but certain movies and TV series won’t be available, as a result of licensing restrictions, and there will probably be no ability to stream from multiple devices or download titles.

Netflix said that is as a result of “technical complexities” of showing ads on offline shows.

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