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Netflix to debut ad-supported streaming plan next month at $6.99


Netflix said Thursday it can launch a less expensive, ad-supported streaming option on Nov. 3 that costs $6.99 a month because it scrambles to reverse a recent tide of customer losses.

Currently, Netflix offers ad-free options that range from $9.99 to $19.99 depending on what number of users log in to the identical account. The most well-liked service costs $15.49 within the US.

The brand new plan, dubbed “Basic with Ads,” is slated to launch Nov. 3 with ads that average 4 to five minutes per hour, Netflix said, noting that ads might be 15 to 30 seconds in length and can play before and in the course of the programs.

On broadcast networks equivalent to ABC, NBC, or FOX, primetime promoting times range from a median of 12 to 17 minutes per hour, in line with Statista.

The streaming giant — home to “Dahmer,” “Stranger Things” and “Emily in Paris” — added that a “limited number of flicks and TV shows won’t be available as a consequence of licensing restrictions.” The streamer didn’t specify which shows and said it was working on lifting those restrictions.

Netflix, home to hit show “Dahmer,” is rolling out an ad-supported tier next month. Netflix

Users who go for Basic with Ads also won’t have the power to download shows, nonetheless.

The service might be available in 12 countries, including the US, the UK, Australia, Brazil, Canada, France, Germany, Italy, Japan, Korea, Mexico and Spain.

The choice to supply commercials comes as Netflix looks to leap within the promoting game after it shed over 1 million subscribers earlier this 12 months— a rarity for the world’s largest streaming service, which has greater than 220 million global subscribers.

a netflix logo with a remoteNetflix is hoping its cheaper commercial-supported tier will bring it recent subscribers. ZUMAPRESS.com

Since announcing its would look into promoting in April — a 180-degree change for the corporate that has long sold itself as a commercial-free haven — Netflix has hurried to facilitate the launch of the brand new service, including hiring Microsoft as its partner to assist bring its ads to market, in addition to two execs from Snap to guide the promoting push.

The Wall Street Journal reported that Netflix was seeking to launch its service ahead of chief rival Disney+, which is deploying its ad-supported service on Dec. 8 for $7.99 a month.

a still from stranger thingsShows like “Stranger Things” have helped Netflix retain customers, but now the streamer is facing a decline in customers as rivals like Disney+ and HBO Max have come to market with recent shows.©Netflix/Courtesy Everett Colle

As a part of its service, Netflix said it can offer advertisers the power to stop their ads from appearing on content that is likely to be controversial, equivalent to sex, nudity or violence. It should also offer broad targeting for advertisers, meaning they are going to give you the option to position their ads with relevent shows and films, and it can provide measurement tools for clients via partnerships with DoubleVerify, Integral Ad Science and Nielsen.

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