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NFL Sunday Ticket heads to Google’s YouTube TV in $2 billion deal

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AJ Dillon #28 of the Green Bay Packers avoids a tackle by Jalen Ramsey #5 of the Los Angeles Rams through the first half at Lambeau Field on December 19, 2022 in Green Bay, Wisconsin.

Patrick Mcdermott | Getty Images

The National Football League announced Thursday its Sunday Ticket subscription package would go to Google’s YouTube TV starting next season, marking the league’s second media rights take care of a streaming service.

YouTube TV can pay roughly $2 billion a 12 months for the rights of the Sunday Ticket package, based on people conversant in the matter.

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At first of the 2023-24 season, Sunday Ticket will likely be available two ways: as an add-on package on YouTube TV and as a standalone a-la-carte option on YouTube Primetime Channels, which lets you subscribe to individual streaming services and channels in addition to watch movies. Pricing has yet to be announced.

DirecTV has had the rights to Sunday Ticket since 1994, paying $1.5 billion annually for them because the last renewal in 2014. It didn’t place a bid to maintain its contract going. Still, the satellite-TV provider had been open to still offering the games for industrial establishments, equivalent to bars and restaurants, much like its agreement with Amazon for “Thursday Night Football,” based on people conversant in the matter.

A U.S.-only product, Sunday Ticket is the one way fans can watch live NFL Sunday afternoon games outside of their local markets on broadcast stations CBS and Fox.

It is the last NFL package to land a media rights renewal. Last 12 months, Paramount‘s CBS, Fox and Comcast‘s NBC agreed to pay greater than $2 billion annually for 11-year packages, while Disney is paying about $2.7 billion per 12 months for Monday Night Football, CNBC previously reported.

Amazon secured the rights to “Thursday Night Football,” making it the primary streaming-only platform to air NFL games, paying about $1 billion per 12 months.

The league had been in negotiations for a while to search out a recent owner for Sunday Ticket. Apple, Amazon, and Disney’s ESPN were amongst interested bidders for the package at one point or one other, CNBC previously reported.

YouTube TV is a web bundle of broadcast and cable networks that mirrors a standard linear pay-TV operator. Its base plan costs $64.99 a month. In July, Google announced YouTube TV surpassed 5 million customers, including trial subscriptions.

In recent months, YouTube TV emerged as a powerful contender for the rights, given it could provide lots of what the league hoped to attain with a recent Sunday Ticket partner – a technology platform with a big balance sheet and global reach, and the power to support bundled legacy TV.

NFL Commissioner Roger Goodell has said the league was pushing for Sunday Ticket to find yourself on a streaming service. “I feel that is best for consumers at this stage,” Goodell previously told CNBC.

For a time, it seemed Apple was near attaining the rights. The corporate has been expanding its sports footprint for its Apple TV+ streaming service. It recently inked a 10-year take care of Major League Soccer that begins in 2023, and last 12 months began airing Friday night Major League Baseball games.

Nevertheless, discussions broke down attributable to existing restrictions across the Sunday Ticket rights, and Apple had wanted more flexibility with find out how to distribute the package, CNBC previously reported.

Amazon had also been considered one other top contender, considering it already airs “Thursday Night Football” games and is a streaming-only platform.

While those contests primarily air on Prime, DirecTV distributes the games commercially, in bars, restaurants, hotels and retailers. The 2 reached a multi-year deal before the season began. DirecTV is fascinated by delivering Sunday Ticket games in the same capability, people conversant in the matter have said.

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