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NFL will gain recent viewers by giving Amazon Prime exclusive Thursday nights


Harrisonburg, Virginia — As Amazon Prime gets able to broadcast the Dolphins and Bengals Thursday, it hopes to achieve this minus among the technical difficulties that created some blurry moments in weeks past. Even with some early snafus, James Madison University business professor Bobby Vaziri says the NFL is positioned to expand its brand by going exclusively online once every week.

“In the beginning, the switch greatly increases accessibility for NFL games to fans that will not have had access or exposure before,” Vaziri said.

Vaziri said it’s difficult to project how much of an impact the change may have.

“It is going to be interesting to watch what happens,” he said. “I surmise that the streaming-resistant viewers shall be replaced with casual fans that will not have tuned in before. My best guess is that all of it comes out within the wash.”

The NFL was not losing viewers, Vaziri said, but going to streaming only on Thursday nights provides a chance to create a fair stronger base.

“Take note that the NFL recently signed a media deal for $10 billion per 12 months, starting with the 2023 season. As well as, they pulled in about $4.4 billion in ad revenue within the 2021 season. Perhaps they consider revenue could increase with the addition of streaming services,” Vaziri said.


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