For the second 12 months in a row, Nicole Kidman can be the one to greet movie-goers because the lights go down.
The “Big Little Lies” star signed on the dotted line to increase her business contract with AMC Theatres after her last campaign proved to be a smash hit.
The 55-year-old’s viral ad features her dressed to the nines as she waltzes through an empty movie show, gazing on the camera and reminding audiences of the wonder of going to the films.
“We come to this place for magic,” the Oscar winner tells the camera.
Kidman clearly charmed each film lovers and AMC execs along with her on-screen montage, as she’s been signed on to be the chain’s spokesperson for an additional full 12 months.
The ad campaign was originally debuted to drum up business for movie theaters. AMC Theaters via Youtube
Through the company’s earnings call on Thursday, AMC CEO Adam Aron applauded Kidman on her glittering performance.
“As Nicole Kidman reminds us in AMC’s now iconic and revered promoting campaign, ‘Provided that Hollywood has great stories to inform’, it’s clear that movie fans are ever so wanting to enjoy those dazzling images on AMCs huge solo screens,” Aron said.
In keeping with GQ, the Australian actress also played an off-screen role within the ad’s creative process and had some thoughts on its enthusiastic response by audiences.
The Oscar-winner’s ad was AMC’s first ever multimedia promoting campaign. Getty
“I can’t let you know why it worked or why it’s gone viral,” Kidman told the outlet. “But what I can let you know is that the response is a direct results of the quantity of individuals going back to theaters to enjoy the films. And that’s exciting.”
The subsequent time you take a look at a latest blockbuster, likelihood is you’ll be starting your show with one other Kidman cameo.
As “The Undoing” star says within the ad, “Heartbreak feels good in a spot like this.”