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Nine Line Apparel ‘Florida Strong’ T-shirt ad rejected on Facebook: Tyler Merritt


A retired US Army captain says he’s hit a firewall attempting to advertise efforts to boost money for Floridians devastated by Hurricane Ian — and it’s called Facebook.

Tyler Merritt, CEO of Savannah-based Nine Line Apparel told “Fox & Friends” this week that his patriotic clothing company’s push to herald money for hurricane victims by selling a “Florida Strong” T-shirt have been rejected by Facebook. 

He said he believes there’s a “trend” of anything appearing to be “conservative” getting flagged by the social media giant, adding he finds it “horrible — especially now [when] we’re trying to come back together and saying, ‘Hey, let’s go help our friends in Florida.’”

The corporate is donating 100% of the profits from the shirt to Hurricane Ian relief.Nine Line

“There’s an algorithm on the market that’s targeting organizations like ours, for my part — and there’s no person that we will reach out to” to complain to,” he fumed.

Merritt said his company has run similar altruistic initiatives to assist victims of natural disasters and is not any stranger to Facebook’s suspect policies.

“They have you ever reach out to them and say, ‘Hey, would you please allow this promoting to go forward?’” he said. “It doesn’t actually make mention of any political individual initiative, but more often than not it falls on deaf ears, or we don’t get responses.”

He said that he and his team have reached out to Facebook and its parent company Meta to get a clearer answer of their policies – to no avail.

“Plainly there’s a trend that anything that’s deemed conservative gets flagged, gets hindered and gets stopped,” said Merritt.

CEO Tyler Merritt said that Facebook will flag anything that is CEO Tyler Merritt said that Facebook will flag anything that’s “deemed conservative.Facebook / Nine Lines

He added that he and his colleagues had been trying to achieve “a human being at Meta for the last yr, ever since we were flagged and banned from the platform due to advertisements that they deemed inappropriate five, six years ago.” 

Messages left with Meta and Facebook weren’t immediately returned. 

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