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Peloton’s chief marketing officer latest executive to go away company


A Peloton exercise bike is seen after the ringing of the opening bell for the corporate’s IPO on the Nasdaq Market site in Recent York City, Recent York, U.S., September 26, 2019.

Shannon Stapleton | Reuters

Peloton Chief Marketing Officer Dara Treseder is leaving the corporate, just weeks after a broader executive shake-up on the exercise equipment maker.

Treseder, whose last day will probably be Oct. 4, is leaving for a position at Autodesk. At Peloton, she oversaw marketing and membership, reporting on to CEO Barry McCarthy. The announcement comes after co-founder and former CEO John Foley left his board chair position earlier this month.

Since taking up as chief executive in February, McCarthy has been working to revive the corporate’s struggling business and increase money flow by growing subscription revenue. After thriving in the course of the early days of the pandemic as gyms shut down, Peloton’s losses have been mounting as it really works to expand its customer base and win back the arrogance of investors.

Treseder oversaw Peloton’s introduction of a $3,195 rowing machine last week and a nationwide bike rental program earlier in September. She also oversaw Peloton’s expansion to Australia and its partnerships with Beyonce and Usain Bolt.

“During her time at the corporate, Peloton has develop into one of the crucial beloved and culturally relevant brands and our Member base has grown from over 2.6 million to over 6.9 million,” Peloton said in a press release Monday.

Treseder, who previously led marketing teams at Apple and Goldman Sachs, will probably be taking over the role of chief marketing officer at Autodesk.

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