The Boston Red Sox have gotten off to a slow start this season, however the Yankees’ hated rival has pulled ahead of the Bombers within the lucrative streaming wars.
Red Sox fans can now cut the cord after the regional sports network that broadcasts their games announced the launch of a stand-alone streaming subscription Wednesday — becoming the primary to permit an expert sports team to bypass a cable subscription.
The Latest York Yankees are working on an analogous product but usually are not able to launch it yet, a source aware of the situation told The Post.
Starting Wednesday, Boston fans will find a way to pay $29.99 per 30 days, after an introductory $1 for the primary month, to observe the baseball games on an app from the Latest England Sports Network (NESN). They may see the identical broadcast that might be available on cable, NESN said within the surprise announcement.
Red Sox owner John Henry’s Fenway Sports Group owns the regional sports network, which airs Red Sox and Bruins games. The Sox are offering eight free Red Sox tickets if people enroll for one 12 months at $329.99.
The Yanks are angling to offer an analogous option for YES, their regional sports network (RSN), which also airs the NBA’s Brooklyn Nets. The 27-time World Series champs did strike a deal to air 21 games this season exclusively on Amazon Prime in its home market, circumventing the cable providers. However the product it’s working on can be for a full season with no cable contract, the source said.
NESN’s decision is a component of a movement, especially in baseball, to stream games over the web — called over-the-top or OTT — because rankings have nosedived partially as a consequence of cord-cutting.
“I believe the Red Sox present a terrific research opportunity to gather some data on consumer habits and demand,” said Greg Bouris, Sports Management Program Director at Adelphi University and former communications director for the MLB.
Cable providers have placed sports content on paid tiers, as an alternative of basic cable, cutting down on viewership and team rights fees.
“I believe MLB owners and RSNs are hoping the cable model transfers to the streaming world,” Bouris said. “That ecosystem relies upon each other and it might be a classic example of the entire being greater than the sum of its parts. I’m unsure any of the three wish to roll the dice on the a la carte model just yet.”
MLB has considered launching its own in-market steaming service as early as next 12 months. Currently, it offers OTT for out-of-market games but not for games played at home.
Sinclair Broadcasting, one other RSN, is planning to completely launch an in-market streaming service within the third quarter called Bally Sports+ that can air Kansas City Royals, Tampa Bay Rays, Miami Marlins, Detroit Tigers and Milwaukee Brewers games of their home markets for $18.99 a month.
The Chicago Cubs have also been in talks with Sinclair, which owns broadcast rights to 14 teams, to launch a streaming service for patrons with no cable or satellite-TV subscription, The Post reported exclusively in February.
Sinclair will start streaming NBA games for 16 teams in-market next season with no cable subscription, and has an analogous agreement with the NHL.